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DTC Brands See Media Opportunity In Crisis

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DTC brands grew up digital,” he noted. Wiese and his team compared the current pandemic to several other crises, man-made or financial, across 100 years and 125 brands. That lesson is particularly applicable to DTC brands. They’re not encumbered by distribution systems and will be very opportunistic about media.”.

Branding 131
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Direct To Consumer: Big Brands Vs. Small Brands

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Rather than selling through a brick-and-mortar location or even on its own company website, some brands are looking to marketplaces like Amazon to sell to consumers. In this piece, we’ll review some of the larger and smaller brands that have taken this concept and run with it. Big Brands. Small Brands.

Branding 109
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Luxury Brand Coach Rebrands As Tapestry

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The world got a look at that new vision this week when Coached rolled out its new name — Tapestry — as it tries to reintroduce itself to the market, not as a single brand but one of the multiple labels it represents. European fashion houses LVMH and Kering are now both home to many fashion brands. billion earlier this year. “In

Branding 108
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MetLife To Gain 35M Members With Versant Health Acquisition

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MetLife has agreed to acquire Versant Health , which owns popular brands Davis Vision and Superior Vision , in a $1.675 billion transaction from its owners, an investor group led by Centerbridge Partners , according to a press release. FFL Partners was also among the investors that previously owned Versant Health, the release noted.

Branding 256
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Athleisure, Fast Fashion And Gap’s ‘Cross-Channel, Cross-Brand’ 2018

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might simply be the latest mall brand caught in the retail whirlpool — things are beginning to turn around. Banana Republic , by comparison, was up 1 percent year over year, while growth at its namesake Gap brand remained flat. With, of course, a few qualifications. During its earnings report last Thursday (March 1), Gap Inc.

Branding 123
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The Little Lingerie Brand That Could

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Does this online brand have a chance at overtaking Victoria’s Secret? Customers responded, and, by 2012, the company was bringing in $1.1 s Top 5,000 list in 2015 overall and took the number two ranking for top retail brands. But besides a wide selection and inclusive mindset, what’s the secret to the brand’s success?

Branding 100
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The Sweet Side Of Building A Luxury eCommerce Brand

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Both O’Neill and Resnick admit to having a sweet tooth, but their affinity for candy wasn’t what drove them to found their firm in 2012. Interestingly, as the brand evolved, according to O’Neill, the real driver of what is offered on their site — and their few physical stores — are the flavors making the social media waves.

Branding 101