DTC Brands See Media Opportunity In Crisis
PYMNTS
MAY 28, 2020
I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. DTC brands grew up digital,” he noted. That lesson is particularly applicable to DTC brands. Fast-forward to COVID-19. million monthly unique visitors.
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