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DTC Brands See Media Opportunity In Crisis

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I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. DTC brands grew up digital,” he noted. That lesson is particularly applicable to DTC brands. Fast-forward to COVID-19. million monthly unique visitors.

Branding 131
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Direct To Consumer: Big Brands Vs. Small Brands

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Rather than selling through a brick-and-mortar location or even on its own company website, some brands are looking to marketplaces like Amazon to sell to consumers. In this piece, we’ll review some of the larger and smaller brands that have taken this concept and run with it. Big Brands. Small Brands.

Branding 109
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No-Deal Brexit Could Cause Grey Market Retail ‘Explosion’

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In the case of a no-deal Brexit, an “explosion” in grey market goods could occur per a U.K. The term “grey market” references legitimate items sold through legal but unauthorized sellers; by contrast, a “black market” describes counterfeit products or illegally traded scarce goods, CNBC reported. retail expert. Geometry U.K.

Marketing 123
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Luxury Brand Coach Rebrands As Tapestry

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The world got a look at that new vision this week when Coached rolled out its new name — Tapestry — as it tries to reintroduce itself to the market, not as a single brand but one of the multiple labels it represents. European fashion houses LVMH and Kering are now both home to many fashion brands. billion earlier this year. “In

Branding 108
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Today In Digital-First Banking: Dave Inc. Gets New Marketing Exec; Payroll Firm Gusto Launches Gusto Wallet

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has a new marketing executive, while payroll and employee benefits processor Gusto has launched “Gusto Wallet." Banking Startup Dave Taps Ex-Airbnb Marketing Exec. Jonathan Mildenhall, an experienced marketing executive, has taken the top marketing position at banking startup Dave Inc.

Marketing 130
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Athleisure, Fast Fashion And Gap’s ‘Cross-Channel, Cross-Brand’ 2018

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After a long trip out in the earnings wilderness — and an increasing conviction from market watchers that Gap Inc. might simply be the latest mall brand caught in the retail whirlpool — things are beginning to turn around. With, of course, a few qualifications. During its earnings report last Thursday (March 1), Gap Inc.

Branding 123
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The Sweet Side Of Building A Luxury eCommerce Brand

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Both O’Neill and Resnick admit to having a sweet tooth, but their affinity for candy wasn’t what drove them to found their firm in 2012. It was the realization that candy was mostly marketed for kids, but adults want sweets too and a sweet experience all their own. percent of the brand’s revenue comes via gift giving.

Branding 101