Remove 2012 Remove Branding Remove Millennials
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Should Retail Worry About Millennials’ Love For Dollar Stores?

PYMNTS

Retailers often treat millennials with mix of attraction and disdain that mirrors the “can’t live with them, can’t live without them” way of life. Whatever their opinions, any merchant worth its salt is already targeting millennial consumers full-blast to shore up their consumer base of the future.

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Should Retail Worry About Millennials’ Love For Dollar Stores?

PYMNTS

Retailers often treat millennials with a mix of attraction and disdain that mirrors the “can’t live with them, can’t live without them” way of life. Whatever their opinions, any merchant worth its salt is already targeting millennial consumers to shore up their consumer base of the future.

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Walmart+ And Amazon Prime Face Off As Consumers Decide Who Gets Their Business

PYMNTS

consumer seems happy to test the waters — and none more so than the coveted bridge millennials. According to PYMNTS survey data, nearly three times as many bridge millennials are Amazon Prime members as Walmart+ members. But three in 10 bridge millennials already report having both, just a month in. Those are the 47 million U.S.

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American Eagle Leads $3.45M Investment In Dormify

PYMNTS

Founded by Amanda Zuckerman and her mom Karen in 2012, Dormify offers college students and post-grads tools, resources and products to create their first home away from home. Dormify announced a $3.45 million Series A investment led by American Eagle Outfitters.

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Why The Gap Needs Athleta To Stay Fit

PYMNTS

When Gap bought Athleta in 2008 for $150 million, the move didn’t cause much of a stir — beyond being considered a hedge play by the retailer against the exploding popularity of Canadian athleisure brand lululemon , which debuted its initial public offering (IPO) in 2007. We’re not like, ‘Oh, it’s all about millennials.’

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‘The Most Interesting Man In The World’ Is No Longer Interesting

PYMNTS

As then-Senior Brand Director Paul Smailes told Ad Age in 2012 of the logic behind using an older protagonist, younger beer consumers would not “see him as a threat or as a reminder of accomplishments they hadn’t achieved yet,” but instead that they “needed to be someone to work toward, versus a mirror of themselves.”

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How To Solve Consumers’ Real Commerce Troubles

PYMNTS

But putting a merchant-branded ‘one-click’ button on their site doesn’t solve their online problems,” adding that merchants then have to worry about acquiring users, putting new fraud controls into place and managing authentication at the same level of excellence as the biggest commerce players in the world. Ready said.

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