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Direct To Consumer: Big Brands Vs. Small Brands

PYMNTS

In other words, what will make retailers more money – selling in brick and mortar, selling online or a combination of the two. Though the amount of online retailers is astounding, many consumers still prefer to shop in-store. In this piece, we’ll review some of the larger and smaller brands that have taken this concept and run with it.

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Online Ad Biz Neared $50B In Early 2018

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A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers.

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Athleisure, Fast Fashion And Gap’s ‘Cross-Channel, Cross-Brand’ 2018

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might simply be the latest mall brand caught in the retail whirlpool — things are beginning to turn around. Banana Republic , by comparison, was up 1 percent year over year, while growth at its namesake Gap brand remained flat. With, of course, a few qualifications. During its earnings report last Thursday (March 1), Gap Inc.

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FTC Puts The Smackdown On Fake Online Reviews

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One cannot have the good without the bad, and that holds especially true, it seems, with online product reviews — a vital, useful part of eCommerce that is reviled by consumers, marketplace sellers and merchants alike. Talk to any online shopper, merchant or marketplace third-party seller. It comes from the U.S. FTC Penalty.

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Yelp Wins Court Ruling About Negative Online Reviews

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A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. The Hassell Law Group represented Ava Bird in a 2012 personal injury case for three months. A colleague disagreed.

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The Little Lingerie Brand That Could

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Does this online brand have a chance at overtaking Victoria’s Secret? Customers responded, and, by 2012, the company was bringing in $1.1 s Top 5,000 list in 2015 overall and took the number two ranking for top retail brands. But besides a wide selection and inclusive mindset, what’s the secret to the brand’s success?

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Affirm Mobile App Takes Honest Finance To All Online Merchants

PYMNTS

Affirm was founded by Max Levchin in 2012 to help to remedy that merchant-consumer relationship by giving online shoppers an alternative to traditional credit cards and retailer-branded installment loans when shopping online. This is all done in a matter of a few seconds with a few quick swipes and taps.

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