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Online Ad Biz Neared $50B In Early 2018

PYMNTS

A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers.

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Direct To Consumer: Big Brands Vs. Small Brands

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In other words, what will make retailers more money – selling in brick and mortar, selling online or a combination of the two. Though the amount of online retailers is astounding, many consumers still prefer to shop in-store. In this piece, we’ll review some of the larger and smaller brands that have taken this concept and run with it.

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Athleisure, Fast Fashion And Gap’s ‘Cross-Channel, Cross-Brand’ 2018

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might simply be the latest mall brand caught in the retail whirlpool — things are beginning to turn around. Banana Republic , by comparison, was up 1 percent year over year, while growth at its namesake Gap brand remained flat. With, of course, a few qualifications. During its earnings report last Thursday (March 1), Gap Inc.

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The Little Lingerie Brand That Could

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Does this online brand have a chance at overtaking Victoria’s Secret? Customers responded, and, by 2012, the company was bringing in $1.1 s Top 5,000 list in 2015 overall and took the number two ranking for top retail brands. But besides a wide selection and inclusive mindset, what’s the secret to the brand’s success?

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New Report: Helping Retail Treasurers Navigate The Digital D2C Shift

PYMNTS

On the other side of the multichannel spectrum is D2C, which offers consumers the promise of skipping the messy world of in-store shopping and endless internet browsing to get products and services directly from their favorite brands and merchants. These trends have given rise to a D2C market that is expected to total $17.75 billion in 2020.

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Affirm Mobile App Takes Honest Finance To All Online Merchants

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Affirm was founded by Max Levchin in 2012 to help to remedy that merchant-consumer relationship by giving online shoppers an alternative to traditional credit cards and retailer-branded installment loans when shopping online. This is all done in a matter of a few seconds with a few quick swipes and taps.

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Yelp Wins Court Ruling About Negative Online Reviews

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A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. The Hassell Law Group represented Ava Bird in a 2012 personal injury case for three months. A colleague disagreed.

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