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Online Ad Biz Neared $50B In Early 2018

PYMNTS

A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. And for the first half of 2018, social media revenue (which is considered advertising delivered on social platforms, including social networking and social gaming websites and apps) generated $13.1

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Direct Sales Co Younique Launches Virtual Makeup App

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Direct sales company Younique, which has been pivotal in its approach to social media marketing, has launched an augmented reality (AR) makeup trying-on tool, according to a release. . The tool uses facial analysis and bridges the gap, the company said, between online and in-person shopping.

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Yelp Wins Court Ruling About Negative Online Reviews

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A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. The Hassell Law Group represented Ava Bird in a 2012 personal injury case for three months. A colleague disagreed.

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Apple Hires Facebook Critic As Part Of Privacy Team

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According to Financial Times , Parakilas monitored privacy and policy compliance of software developers for Facebook for 18 months before he left in October of 2012. Back then, he had warned executives at the social media company of the potentially damaging impact of Facebook’s data sharing policies.

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 Ransomware Gains Traction, UK BEC Fraud Spikes

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Gary Robinson, who serves as head of DCPCU, said that online conduits are gaining favor from fraudsters to further their schemes. “We These criminals are exploiting new technologies to commit fraud, posting adverts on social media to try and recruit money mules,” he said.

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Big Tech Compliance Tracker: France Fines Amazon And Google $164 Million; Australia Warns Facebook And Google To Pay News Firms 

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Australian Treasurer Josh Frydenberg put forward the News Media and Digital Platforms Mandatory Bargaining Code and unveiled the particulars of his roadmap for Australia to become the first nation to make online platforms pay media for news. The legislation does not specify the manner in which a payment would be handled.

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Pixlee Lets Retailers Market Using Real Customers’ Photos

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Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.