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Online Ad Biz Neared $50B In Early 2018

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A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. And for the first half of 2018, social media revenue (which is considered advertising delivered on social platforms, including social networking and social gaming websites and apps) generated $13.1

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Instagram Pulls In Over 25 Pct Of Facebook Ad Revenue

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The photo-sharing social media giant was acquired by Facebook in 2012 for $715 million. Per their recent ad sales report, numbers have been disappointing for Alphabet, as analysts had expected more returns from customers who watch videos online. ” Facebook is currently under investigation by the U.S.

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Direct Sales Co Younique Launches Virtual Makeup App

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Direct sales company Younique, which has been pivotal in its approach to social media marketing, has launched an augmented reality (AR) makeup trying-on tool, according to a release. . The tool uses facial analysis and bridges the gap, the company said, between online and in-person shopping.

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Yelp Wins Court Ruling About Negative Online Reviews

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A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. The Hassell Law Group represented Ava Bird in a 2012 personal injury case for three months. A colleague disagreed.

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Zuckerberg Hedges On Crypto On Facebook

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In planning for the social media giant’s future, the hot topic of cryptocurrency came up in Zuckerberg’s manifesto. His strategies were geared toward building online communities that are inclusive, informed, civically engaged, safe and supportive.

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Apple Hires Facebook Critic As Part Of Privacy Team

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According to Financial Times , Parakilas monitored privacy and policy compliance of software developers for Facebook for 18 months before he left in October of 2012. Back then, he had warned executives at the social media company of the potentially damaging impact of Facebook’s data sharing policies.

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 Ransomware Gains Traction, UK BEC Fraud Spikes

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Gary Robinson, who serves as head of DCPCU, said that online conduits are gaining favor from fraudsters to further their schemes. “We These criminals are exploiting new technologies to commit fraud, posting adverts on social media to try and recruit money mules,” he said.

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