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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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Steal This 5-Step Banking Innovation Playbook from Gentle Monster

South State Correspondent

Honkook Kim and his Gentle Monster Brand is a perfect example. The Banking Innovation Playbook – Step 1: Find a Niche Kim looked at the market and knew he needed traction in at least a single segment where he could create a brand and a following for Gentle Monster.

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Why Doing Retail For Runners Isn’t About Chasing The Mass Market 

PYMNTS

There is no shortage of startups that enter the wild world of direct-to-consumer (DTC) retail to address a hole in the market that leaves a massive number of consumers underserved. The first of which, he said, was that all of these big brands weren’t really focused on runners and running as of the early 21st century.

Retail 101
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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Branding 142
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China’s Smartphone Market Hits 5-Year Low In Q1

PYMNTS

China’s smartphone market saw its largest decline in terms of shipments during the first quarter as competition heated up, pushing Apple into fifth place. The Chinese smartphone market initially surpassed the current shipment volume back in the fourth quarter of 2013, noted the research firm.

Marketing 116
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Certify Shrinks T&E Market With Abacus Buy

PYMNTS

The addition of Abacus to its product portfolio allows Certify — which supports more than 10,000 enterprise, mid-market and small business (SMB) customers in North America — to serve a more diverse range of customers. We are thrilled to join Certify’s family of brands,” said Omar Qari, CEO of Abacus.

Marketing 100
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IDC Estimates 36.4M Tablets Sold In Q3 Amid Market Decline

PYMNTS

Marking the sixteenth consecutive quarter of declines in the tablet market, the third quarter experienced an 8.6 When it comes to brands of tablets, Apple stayed in the lead. In addition, revenue for iPads has declined 40 percent from a peak in fiscal 2013, as bigger smartphone screens have made tablets obsolete for many people.

Marketing 128