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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Branding 142
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Sequoia Could Put $7.2 Billion Into Auto1 With IPO Approaching

PYMNTS

DN Capital was one of the early backers of Auto1, investing in the company in 2013, just a year after the company founded, Bloomberg noted. The company plans to put three-quarters of the money it raises back into its business, including the Autohero brand. Auto1 announced its plan to go public last week.

Capital 234
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Tapping The Power In The Plus-Size Apparel Market

PYMNTS

I don’t see enough brands that are really breaking boundaries for plus-size fashion, that are actually designing for plus-size bodies, or for a diversity of shapes,” Kat Eves, a Los Angeles-based stylist who works exclusively with plus-size men and women, told The Wall Street Journal. But The Limited didn’t want it.

Marketing 135
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Fabletics Announces Brick-and-Mortar Expansion

PYMNTS

Activewear brand Fabletics , which was co-founded by Kate Hudson in 2013, announced plans for a retail expansion across the U.S. The company confirmed that the new locations will bring the brand’s total retail store count to 30 locations throughout the U.S.

San Diego 190
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China’s Smartphone Market Hits 5-Year Low In Q1

PYMNTS

China’s smartphone market saw its largest decline in terms of shipments during the first quarter as competition heated up, pushing Apple into fifth place. The Chinese smartphone market initially surpassed the current shipment volume back in the fourth quarter of 2013, noted the research firm.

Marketing 116
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IDC Estimates 36.4M Tablets Sold In Q3 Amid Market Decline

PYMNTS

Marking the sixteenth consecutive quarter of declines in the tablet market, the third quarter experienced an 8.6 When it comes to brands of tablets, Apple stayed in the lead. In addition, revenue for iPads has declined 40 percent from a peak in fiscal 2013, as bigger smartphone screens have made tablets obsolete for many people.

Marketing 128