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Mattel Holiday Sales Driven By Name Brands

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With the decade inching towards its conclusion and shoppers making their last-minute purchases, Mattel CEO CEO Ynon Kreiz says the last holiday toy shopping season of the 2010s has been about “big franchises” and “big brands.” New additions to the Barbie brand encompass the Barbie Dream Plane and Judge Barbie.

Branding 131
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Luxury Fashion Brand Valentino Tries To End Manhattan Lease

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In a legal complaint filed with a New York court, luxury fashion brand Valentino SpA is requesting that the courts end its lease for a store in a prime tourist spot in Manhattan. The brand, however, has removed the wood that has been guarding the outside of its store and has had curbside pickup available for products like T-shirts and purses.

Branding 131
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Sequoia Could Put $7.2 Billion Into Auto1 With IPO Approaching

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Sequoia Capital has agreed to invest around 6 billion euros in Auto1 Group before the online car trading platform's initial public offering (IPO), Bloomberg reported Monday (Sept. DN Capital was one of the early backers of Auto1, investing in the company in 2013, just a year after the company founded, Bloomberg noted.

Capital 234
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Using Communication To Make Your Brand Unforgettable in 2018

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This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message. All that’s left is to carry it out.

Branding 142
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Google At Work On App-Connected Smart Debit Card

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The tech company’s debit card will have the brand of Google along with its partnered financial institution; however, it is not known what the offering’s name will be. And, for payments in apps or online, a virtual card number can be used. Google, for its part, rolled out a Wallet debit card in 2013 before closing it down in 2016.

Google 229
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Yelp Wins Court Ruling About Negative Online Reviews

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A recent California Supreme Court decision that essentially allows a negative Yelp post to stand about a lawyer could help determine how online reviews are treated in the future. She eventually sued Bird for libel in 2013 — but not Yelp — and won a default judgement in 2014, winning $550,000 in damages. A colleague disagreed.

Online 104
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Chinese eCommerce Firm JD.Com And Google Debut Online Store

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A majority of the products are under $100 and from brands with less exposure. Google Express was launched in 2013 in a direct challenge to Amazon, in a bid for advertising revenue. In June of last year, Google announced it was going to invest $550 million in JD.com in exchange for a 1 percent stake in the company.

Google 116