Is UX The Key To Mobile Wallet Breakout?
PYMNTS
OCTOBER 24, 2016
With nearly one in four consumers trying Apple Pay this year, according to the PYMNTS Apple Pay Adoption Tracker , there’s been a steady increase in use of and interest in the mobile wallet since late 2014, when only 9 percent of those surveyed used it to make a purchase. Importance of nailing UX.
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