Remove 2015 Remove Branding Remove Marketing
article thumbnail

How Clandestina (Literally) Snuck Into The US Market

PYMNTS

There are many, many retailers and brands trying to outfit the world, and standing out in the crowd is difficult. The brand became the first to launch a website for U.S. The firm has been up and running since 2015, though the recent expansion into U.S. We’re super-happy. eCommerce has been challenging. With its U.S.

Marketing 198
article thumbnail

Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. EMarketer also found that nearly two-thirds of millennial internet users searched social networks for coupons in the third quarter of 2015.

Mobile 188
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Direct To Consumer: Big Brands Vs. Small Brands

PYMNTS

Between 2015 and 2017, the amount of consumers who prefer to still shop in brick-and-mortar locations fell from 85 percent to 70 percent, according to intelligent customer engagement company TimeTrade’s research report, The State of Retail Report 2017. Big Brands. Small Brands.

Branding 109
article thumbnail

Today In Retail: Birkenstock Might Sell To CVC; Cognira Releases AI Suite For Retail

PYMNTS

Plus, Jennifer Lopez is depending on Flowcode for marketing of her new JLo Beauty brand. CVC currently has control of famous brands like Swiss watch company Breitling SA, while it owns European beauty firm Douglas GmbH. The celebrity recently made a deal to utizile the company’s system to market her new skincare line.

Retail 239
article thumbnail

Delivery Time And Brand Packaging Can Secure Customer Loyalty

PYMNTS

A study by Dotcom Distribution, a logistics and fulfillment firm, found that close to 90 percent of online shoppers consider delivery times central to their decision to shop with an eCommerce brand in the future. In 2015, 60 percent claimed that brand packaging affected their perceptions versus 68 percent in 2016.

Branding 100
article thumbnail

Using Communication To Make Your Brand Unforgettable in 2018

PYMNTS

This makes for a strong brand image that’ll remain on their minds. Twitter-based customer service increased 250% from 2015 to 2017. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. What does this mean for how you communicate with customers?

Branding 142
article thumbnail

Luxury Brand Coach Rebrands As Tapestry

PYMNTS

The world got a look at that new vision this week when Coached rolled out its new name — Tapestry — as it tries to reintroduce itself to the market, not as a single brand but one of the multiple labels it represents. European fashion houses LVMH and Kering are now both home to many fashion brands. billion earlier this year. “In

Branding 108