Remove 2015 Remove Branding Remove Millennials
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How Many Dedicated Content Channels Do Millennials Need?

PYMNTS

It took traditional media outlets a few extra years to figure out that millennials don’t quite care for getting their news and entertainment from the same places their parents did, but now that the cat’s out of the bag on these consumers’ on-the-go smartphone habits , brands everywhere are scrambling for a piece of the mobile pie.

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Who is Coming After Gen Z and What Will They Expect from a Customer Experience?

Perficient

What will they expect from an experience given how they grew up under the influence of Millennials (their parents)? We were promised these things by 2015. Accountability : loyalty will be given to brands that provide accountability at every level. But who are they? Most importantly, what are we going to call them??

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For Macy’s and Men’s Wearhouse, No Millennial Tux and Tails Tailwind

PYMNTS

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms. Now that seems to be true even in fashion.

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Millennials Vs. Baby Boomers: Raise A Glass To Purchasing Preferences

PYMNTS

This is also the case for the drinking habits of millennials vs. baby boomers. According to PYMNTS research, millennials of drinking age drank 42 percent of the wine that was drunk in 2015, with the average millennial downing just over three glasses in a sitting.

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Millennials Are Buying More Gift Cards Than Ever — For Themselves

PYMNTS

Maybe millennials really are a self-centered bunch? Of those surveyed, 63 percent bought these types of cards this year, compared to 61 percent in 2015 and 56 percent in 2014. adults having purchased some form of them this year, up from 41 percent in 2015. Mercator Advisory Group surveyed 3,009 U.S.

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Zillow: Getting Millennials Into The Real Estate Game

PYMNTS

Millennials are never, ever going to buy homes. Why millennials are never going to buy homes is more of a jump ball. According to the National Federation of Retailers, 81 percent of millennials report at least aspiring to homeowners as hip, even if they aren’t there yet. Data, according to Zillow, adds stability.

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Why Are Half Of Millennials Still Using Print Coupons?

PYMNTS

But just when the last iPods started giving way to entirely online streaming services, millennial audiophiles suddenly fell back in love with vinyl records — a music format they never even knew growing up. How curious, it seems, that a similar thing is happening between millennial shoppers and mobile and physical coupons.