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10 Bank Marketing Trends For 2015

South State Correspondent

Bank marketing used to consist of some in-branch brochures, print ads and a couple events per year. Given the increase in earnings at banks and the pent up capital expenditure demand at many businesses, banks are primed to boost their marketing efforts like never before.

Marketing 223
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How much M&A will we see in 2015?

Abrigo

As they look to continue the positive trend, we are likely to see increased activity in the mergers and acquisitions (M&A) market. Bank Director recently sought feedback from over 200 senior executives and directors at banks nationwide through their 2015 Bank M&A Survey , sponsored by Crowe Horwath LLP.

Survey 150
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Defending the bank's capital levels

Abrigo

The Recession and its subsequent rate of bank failures underscore the need for banks of all sizes to invest in developing a capital plan. The Recession taught many institutions that whatever processes had been in place for managing capital were not sufficient. The result was insufficient capital. Forward-looking review 4.

Capital 150
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GE Capital Exits Trade Finance With MUFG Acquisition

PYMNTS

General Electric ‘s divestiture of GE Capital assets continues as MUFG Union Bank announced plans to acquire GE Capital’s Trade Payable Services (TPS) operations. 16), MUFG Americas and GE Capital said MUFG Union Bank will acquire GE Capital’s supply chain finance platform for an undisclosed sum.

Capital 150
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Square Capital Pulls eBay Into SMB Lending Space

PYMNTS

Bloomberg reported Tuesday (July 24) that eBay will begin offering merchants up to $100,000 in financing through Square Capital. The report also highlighted how eBay is working with PayPal rivals, Square and Apple Pay, following its split from PayPal in 2015.

Lending 134
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Investors Fear China Stock Market Bubble Brought On By Gov’t Stimulus To Combat Virus

PYMNTS

A surge cap in Chinese stocks, fueled by the stimulus package from the government to combat the virus-riddled economy, has brought about fears of a repeat of the 2015 market crash, according to Reuters on Wednesday (Feb. He urged investors in a blog post on Feb.

Marketing 146
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Today In Retail: Birkenstock Might Sell To CVC; Cognira Releases AI Suite For Retail

PYMNTS

In today’s top retail news, Birkenstock is said to be in discussions for a sale to CVC Capital Partners, while Cognira has released its AI Promotion Solution. Plus, Jennifer Lopez is depending on Flowcode for marketing of her new JLo Beauty brand. Birkenstock Discusses Potential Sale With CVC Capital Partners.

Retail 239