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10 Bank Marketing Trends For 2015

South State Correspondent

Bank marketing used to consist of some in-branch brochures, print ads and a couple events per year. Given the increase in earnings at banks and the pent up capital expenditure demand at many businesses, banks are primed to boost their marketing efforts like never before.

Marketing 223
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How much M&A will we see in 2015?

Abrigo

As they look to continue the positive trend, we are likely to see increased activity in the mergers and acquisitions (M&A) market. Bank Director recently sought feedback from over 200 senior executives and directors at banks nationwide through their 2015 Bank M&A Survey , sponsored by Crowe Horwath LLP.

Survey 150
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Defending the bank's capital levels

Abrigo

The Recession and its subsequent rate of bank failures underscore the need for banks of all sizes to invest in developing a capital plan. The Recession taught many institutions that whatever processes had been in place for managing capital were not sufficient. The result was insufficient capital. Forward-looking review 4.

Capital 150
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GE Capital Exits Trade Finance With MUFG Acquisition

PYMNTS

General Electric ‘s divestiture of GE Capital assets continues as MUFG Union Bank announced plans to acquire GE Capital’s Trade Payable Services (TPS) operations. 16), MUFG Americas and GE Capital said MUFG Union Bank will acquire GE Capital’s supply chain finance platform for an undisclosed sum.

Capital 150
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Top 10 business valuation blog articles from 2015

Abrigo

Read the most popular business valuation articles published by Sageworks in 2015. Leverage social media to market business valuation services. Much like peanut butter and jelly, social media and content marketing are two things that go together in the world of forward-thinking marketers and business owners. Read more ».

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Square Capital Pulls eBay Into SMB Lending Space

PYMNTS

Bloomberg reported Tuesday (July 24) that eBay will begin offering merchants up to $100,000 in financing through Square Capital. The report also highlighted how eBay is working with PayPal rivals, Square and Apple Pay, following its split from PayPal in 2015.

Lending 134
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Pessimists about bank M&A cite pricing, capital constraints

Abrigo

Two out of every three bank executives and directors surveyed recently believe their bank needs to grow significantly in order to compete in today’s market, but how will they do that? That’s up from 1 of every 20 respondents in the 2015 survey (5 percent) who considered the M&A scene to be less favorable.

Capital 150