Remove 2015 Remove Millennials Remove social media
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Baby Boomers Vs. Millennials: Eerily Similar?

PYMNTS

While most millennials were brought up in the age of the computer, baby boomers can remember a time when they weren’t surrounded by technology. It’s a peculiar dichotomy to compare millennials to their parents’ generation, the baby boomers. percent, millennials (who are in part to blame for this) aren’t the main contributing factor.

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Marketers Focus On Mobile Shopping For The Holidays

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Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent. EMarketer also found that nearly two-thirds of millennial internet users searched social networks for coupons in the third quarter of 2015.

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Nordstrom Tempts Millennials With Snapchat Presence

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In an interview with Fortune , Nordstrom Director of Social Media Bryan Galipeau explained how the company’s latest pivot toward Snapchat promotional content has seen a boost in traffic for the retailer. “We wanted to be really engaging and enable them to participate in our brand.

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For Macy’s and Men’s Wearhouse, No Millennial Tux and Tails Tailwind

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It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms. Think blazers.

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The Buyers: Shift In Luxury Consumers

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Although luxury revenue took a dive between 2015 to 2016, going from €251 billion down to €249 billion, there has been signs of positive growth in 2017. The surprise luxury consumers who’re popping up, according to Bain’s research, are millennials and Generation Z.

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style

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Releasing AR headsets would put the social media giant in direct competition with AR startups like Magic Leap and Thalmic Labs. Ralph Lauren installed 16 smart mirrors in the fitting rooms at its flagship location on Fifth Avenue in 2015. The device offers style recommendations, selfies and a route to eCommerce.

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Snapchat’s Surprise Surge

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This comes according to a recent YouGov report which determined that the women of generation Y love all types of social media, including Facebook, Instagram and Pinterest, but that they are using Snapchat far more than their male counterparts these days. So what happened?