2016 Branding Marketing Strategies 
PYMNTS
NOVEMBER 11, 2016
That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Other promotional tactics planned include branded apps, which 20 percent of CMOs say they will use.
PYMNTS
MARCH 16, 2016
Social media is a big part of the brand’s marketing strategy and the small but plucky firm generally receives high marks for its customer engagement through the various social media channels. We hear you loud and clear: weddings + ModCloth = <3,” the company wrote in a blog post announcing the product expansion.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
CB Insights
OCTOBER 23, 2018
In this analysis, we’ll explore the immediate and long-term challenges facing the CPG industry, as well as the business strategies that CPG brands are using to adapt. New CPG business strategies on the rise. Pinnacle Foods, which owns Vlasic pickles and other brands, has been targeted by activist investor Jana Partners.
William Mills
JANUARY 14, 2016
Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Had we misgauged the importance of content marketing? 2015 was a content marketing tsunami.
PYMNTS
OCTOBER 27, 2016
As the 2016 holiday season quickly approaches, how can retailers keep up with the pace of these supershoppers? More than half (54 percent) of the retail respondents said their biggest barrier was delivering an integrated mobile strategy that fit into an overarching marketing strategy.
PYMNTS
MARCH 1, 2017
“You need to be able to market with relevance,” Hale said. Consumer brands need to get close to consumers and to understand who they are, what they’re interested in, what they’re likely to do next — and then to market in that context.”.
PYMNTS
DECEMBER 27, 2017
Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. What does it take to deliver an effective content strategy? Understanding the goals of the brand.
Expert insights. Personalized for you.
188 
Let's personalize your content