PYMNTS

MAY 1, 2020

advertisers probably won’t “like” its subpar rating from a media industry watchdog. The Media Rating Council (MRC) review found that the California-based social media giant has failed to address advertisers’ concerns arising from an Ernst & Young audit over how it measures and reports data about video advertisements. .

social media 233

social media Video New York California 233

PYMNTS

JANUARY 24, 2018

Like the Chefling app, these devices sometimes interface with voice-activated assistants, such as Amazon’s Alexa, and have the potential to save consumers from encountering expiring food and to inform brands on which products consumers are bringing home from the grocery store.

Branding 121

Branding social media Samsung Software 121

PYMNTS

JULY 2, 2018

More than a store or a brand, The Sharper Image was the traditional mecca of the husbands, fathers and boyfriends along for mall trips they didn’t really want to be on, offering consolation in the form of a session in the vibro-massaging leather recliner and the opportunity to touch a plasma globe.

Branding 101

Branding Retail New York Groups 101

PYMNTS

DECEMBER 17, 2020

Brands that will be featured include Champion, Jordache, Kendall + Kylie and Walmart private label brands, including Free Assembly, Scoop and Sofia Jeans. Livestreaming for marketers is no longer a novelty — live video is changing the way brands interact with their audiences,” New York based video platform Vimeo said.

Trends 203

Trends Video social media Los Angeles 203

PYMNTS

APRIL 18, 2017

voice) to interact with people, brands or services and bots that heretofore have had no real place in the bidirectional, asynchronous messaging context.”. Connecting consumers with brands at any time of the day for customer service and making purchases gives chat commerce the opportunity to shake up the retail industry.

social media 123

social media Payments Retail Branding 123

PYMNTS

MARCH 16, 2016

According to the digital retailer, the firm made the expansion as a result of shoppers’ social media behavior and feedback. ModCloth says the decision was inspired in part by shoppers’ behavior on social media. The expansion also follows staffing upgrades in the San Francisco based fashion startup.

San Francisco 100

San Francisco social media Marketing Strategies Retail 100

PYMNTS

NOVEMBER 4, 2019

The company is doing away with a revival plan hinged on bringing out new products as well as adding businesses, while its new strategy is to reduce debt, downsize and turn back a failed makeover of one of its best-known and most sizable brands, The Wall Street Journal reported. and CVS Health Corp.

New York City 102

New York City social media Branding New York 102

PYMNTS

OCTOBER 29, 2018

Social media is a terrific breeding ground for travel envy — there is no faster way to find yourself wishing you were in a more exotic, warmer and more pleasant climate than to view someone else’s social media images of already being there. In 2016 China opened the world’s highest and longest glass platform.

social media 144

social media United States National Tools 144

PYMNTS

APRIL 22, 2019

That’s reportedly the case when it comes to luxury retail brand Gucci. The change in behavior is due, in part, to social media sites such as Instagram. These platforms bring urgency to fashion and serve as a newsfeed for brands. billion) in 2016, a 20 percent increase from the prior year.

Millennials 158

Millennials New York City social media Branding 158

PYMNTS

JULY 13, 2017

Papa John’s is giving Facebook users one more reason to never leave the app: now, customers can order Papa John’s pizza, desserts and sides using the social media giant’s new “ Start Order ” button. Now they can browse available menus, build their cart, add a tip and pay securely, all in one convenient place.

social media 100

social media National Strategy Video 100

PYMNTS

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. Understanding the goals of the brand. PR is the natural home for earned media, but you’ll have to show your C-suite or your clients that you can deliver the goods in this competitive environment.

Trends 115

Trends social media Strategy Data 115

William Mills

AUGUST 23, 2016

William Mills Agency, the nation’s largest independent public relations and content marketing firm to the financial industry, has been named agency of record for FinTech Forward 2016, a program offered by American Banker and BAI Beacon. We are proud to be associated with this effort.”.

Fintech 40

Fintech social media Chicago Industry 40

PYMNTS

JANUARY 31, 2019

Though there are literally hundreds upon hundreds of choices when it comes to beauty and personal care, the vast majority of those products and brands (183 of them, to be exact) have historically come from one of seven large global firms: Estée Lauder, Unilever, Johnson & Johnson, L’Oréal, Coty, Shiseido and Procter & Gamble.

Branding 125

Branding social media Marketing Survey 125

PYMNTS

APRIL 27, 2017

The latter this isn’t an option for retailers and brands, however. For their part, investment bank and asset management firm Piper Jaffray Companies conducts a semi-annual survey to track teen spending patterns, fashion trends and brand and media preferences. Some call them Generation Z, some call them post-millennials.

Millennials 104

Millennials social media Survey Video 104

CB Insights

AUGUST 30, 2018

While the immediate impact is on the parenting and baby tech space, CPG and food brands looking to enter China have an opportunity here as well. Approximately 40% of Chinese consumers still feel that food safety is a “very big problem,” according to a 2016 study by the Pew Research Center.

Branding 42

Branding social media Study Guidelines 42

William Mills

OCTOBER 6, 2016

Well, fast forward to today, and I would actually add a fourth component: social media. Yes, Facebook, Twitter, LinkedIn, Snap Chat, Instagram and many others are giving credit unions another avenue to use for branding. The social media space is very real and takes its marketing very seriously.

social media 76

social media Video Branding Groups 76

PYMNTS

AUGUST 17, 2017

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 127

Retail social media Online Mobile 127

PYMNTS

MAY 6, 2019

Particularly popular, according to the report, are Louis Vuitton, Chanel, Gucci, Nike, Fendi and Balenciaga-branded items. That is a 171 percent increase from Ghost’s 2016 analysis. And, according to the 2018 Global Brand Counterfeiting Report , luxury fashion brands are a favored target. trillion every year.

social media 123

social media Branding Survey Report 123

PYMNTS

MAY 14, 2018

There was more executive turnover in 2016, which saw Bob Rosenblatt taking over as CEO. Evine has been launching a flurry of new brands under Rosenblatt’s leadership, transitioning to HD and rebalancing the merchandise mix to focus on more profitable goods. We want to be wherever the personalities are,” he added.

Los Angeles 139

Los Angeles social media New York Video 139

PYMNTS

AUGUST 17, 2017

According to Engagement Labs’ “Leaders in Social Influence” report, rankings of the top teenage retail brands have shown that teen engagement is occurring more so in face-to-face conversations than in online engagements. Teens also want a more personalized experience where brands take a more proactive approach in each interaction.

Retail 114

Retail social media Online Mobile 114

PYMNTS

MARCH 13, 2019

As far back as 2016, the company ran a summer promotion that he described as a sort of “proto-loyalty” program designed to reward their most frequent customers. Venmo was a natural partner for this launch, Garner said, because there is a lot of overlap between the two firms’ user bases: Chipotle is the fourth most-mentioned brand on Venmo.

social media 108

social media Kansas City Columbus Phoenix 108

PYMNTS

MARCH 25, 2016

Yesterday (March 24), the CardLinx Association released new data from the 2016 Annual Card-Linking Industry Survey showing that 50 percent of respondents (consisting of merchants, payment companies, publishers and card-linked technology companies) reported a 50 percent growth in card-linking transactions over the last 12 months. .

Cards 100

Cards social media Survey Comparison 100

CB Insights

DECEMBER 11, 2018

Pokemon Go, a free mobile app that exploded in 2016, sent users to parks, stores, and random intersections to “capture” Pokemon projected into meatspace via augmented reality. The spike in the chart below shows a range of public company executives talking up their Pokemon Go-related initiatives on earnings calls in mid-2016.

Branding 40

Branding Video social media Online 40

PYMNTS

MAY 12, 2016

The Kitewheel study looked at data from over 1 billion real-time, cross-sector brand and customer interactions, captured via Kitewheel’s Customer Journey Hub. As VB highlighted, while brands are investing more heavily in omnichannel campaigns, they have not steered away from email. But what about social media , you might be asking?

Mobile 100

Mobile social media Study Branding 100

PYMNTS

SEPTEMBER 12, 2018

A lifestyle brand for millennial buyers with an eye for design – but perhaps not the pocketbook for designer prices – the watch and accessories startup MVMT started on its path in 2013. After doing some research on suppliers, the duo found quite a staggering gap between wholesale and retail prices in watch brands.

social media 101

social media Branding Millennials Groups 101

PYMNTS

APRIL 19, 2016

But setting up shop on the edge of the festival and hawking blatantly branded products is a little too gauche for Coachella attendees who want to preserve the festival’s sanctity (whether it ever existed or not), which leads more than a few companies to turn to social media and the tricks of contextual commerce.

social media 100

social media Millennials San Francisco California 100

PYMNTS

APRIL 7, 2017

Approximately 37 percent said they had clicked on a link in an email, website or social media feed in order to download an app, game or movie. The vastness of the app store ecosystem provides the perfect place for malicious actors to hide, luring consumers into believing their apps are official or their brand affiliation is legitimate.

Mobile 100

Mobile social media Survey Security 100

PYMNTS

SEPTEMBER 14, 2018

Luxury style and quality brands, offered at a more middle-class price point and sold directly to consumers, is increasingly crowded terrain in apparel retail. La Ligne’s main area of focus, according to Howard, is building their brand cautiously – and with an eye toward being profitable and scalable. We’re listening.”.

Retail 134

Retail Innovation Branding social media 134

PYMNTS

OCTOBER 19, 2019

Instagram, like most social media platforms, does not allow users under a certain age, but usually will note somewhere in the terms of service that parents can run an account on their child’s behalf. Ryan’s first video, which was posted in 2016, has to date received some 48 million views. He now stars in his own Nick Jr.

social media 101

social media Video Hawaii Branding 101

PYMNTS

DECEMBER 26, 2019

What brands used to guide their merchandising processes in the old paradigm requires too much manual input, hinging on data sets and models that are too general, and accruing too slowly — too much like a “fulfilling prophecy,” he noted. However, it is increasingly out of data, and out of step with modern consumer behavior and preferences.

Retail 132

Retail Trends Analytics social media 132

Independent Banker

AUGUST 25, 2016

social media presence. With the average individual spending 100 minutes on social media each day, it’s entirely possible for community banks to share some of that screen time. In McIlwain’s book “The Social Advisor: Social Media Secrets of the Financial Industry,” she assigns each social media platform a moniker.

social media 70

social media Community Bank Community Video 70

PYMNTS

FEBRUARY 10, 2017

With more people shopping online and sharing their lives on social media, identity theft is at an all-time high. In a press release , Symantec said that more than one-third of Americans and more than 650 million people globally were victims of cybercrime in 2016 alone, making digital safety a top concern for consumers.

social media 100

social media Taxes Security Fraud 100

PYMNTS

DECEMBER 4, 2017

And this is not Jim Beam’s first time at bat: In September 2016, it borrowed some thunder from the new Apple Watch with its own Jim Beam Apple Watch , created to promote its Jim Beam Apple line of apple-flavored whiskey. So, what does a brand like Jim Beam gain by making fun of voice-activated consumer electronics and the Internet of Things?

Kentucky 108

Kentucky Apple Millennials social media 108

Social Assurance

JULY 21, 2016

Passengers were left stranded with nothing to do but sit on their phones, pout and voice their frustrations on social media. However, Southwest stepped up and used social networks to communicate with their customers, address concerns and face the crisis head on. — Southwest Airlines (@SouthwestAir) July 20, 2016.

social media 12

social media System Video America 12

PYMNTS

NOVEMBER 28, 2016

Consider Spotify’s branded playlists or Alibaba recruiting its APASS members for marketing purposes. Both are clear and present branded campaigns — and they still draw crowds. But not every brand plays that way. They were also prohibited from offering media services for products “competitive or negative to cereal.”.

Branding 100

Branding Millennials social media Marketing 100

PYMNTS

APRIL 4, 2016

This comes according to a recent YouGov report which determined that the women of generation Y love all types of social media, including Facebook, Instagram and Pinterest, but that they are using Snapchat far more than their male counterparts these days. So what happened? .

social media 100

social media Millennials Branding Report 100

PYMNTS

NOVEMBER 11, 2016

According the to 2016 Purse String Survey done by Valassis earlier this year, more than 70 percent of consumers say they have looked for coupons or offers while in-store via their mobile device. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188