William Mills

JANUARY 14, 2016

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. 2015 was a content marketing tsunami. Content marketing has arrived! My, how things have changed!

Marketing 42

Marketing Fintech Marketing Automation Marketing Strategies 42

Payments Source

JANUARY 1, 2018

Pain point #3: Difficulty tracking digital marketing/advertising efforts. Difficulty tracking digital marketing/advertising efforts was a major pain point – and has consistently remained so – for the past two years. In Q3 2016, 42% of respondents identified this difficulty, while in Q3 2017, 45% said it was a pain point.

Trends 72

Trends Customer Experience Survey Data 72

William Mills

NOVEMBER 1, 2016

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based Content marketing. based fintech.

Technology 40

Technology US Marketing Customer Experience 40