Remove 2016 Remove Marketing Strategies Remove Millennials
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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

According to the BDO Retail Compass Survey of CMOs, nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season. Although less than 10 percent of marketers say they plan to focus on generic mobile coupons, retailers will be offering bargain hunters other ways to get a deal.

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Shoppers Use Mobile For In-Store Comparisons

PYMNTS

And while a BDO survey from October found that nearly 60 percent of marketers plan to leverage mobile in their marketing strategies this holiday season, the same survey also shows that just 12 percent of retail marketers in the U.S. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Sergii Danilenko (Head of Marketing). 01:20 pm William Mills, CEO of William Mills Agency, and Stephen Ramirez, CEO of Beyond the Arc, discuss highlights from FinovateSpring 2016 Day 1. Tim Dubes (VP, Marketing). Maria Gurina (Bus.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. What’s the market strategy? Fiserv is meeting that need for FIs and millennials. Industry leader Fiserv is tackling the issue account opening for Millennials. Tim Dubes (VP, Marketing). Who is the target audience?

Mobile 41
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Finovate Fall 2016 Live Blog – Day 1

William Mills

William Mills Agency will be live blogging at Finovate Fall 2016. 09:47 am Finovate Fall 2016 Day 1 Recap. End of Day 1, check back later today for our video recap of Finovate Fall 2016! Recent coverage about new VC: https://techcrunch.com/2016/02/18/digital-payments-startup-modopayments-raises-2-million. Amen to that.

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Disrupting The CPG Industry: How Brands Can Adapt To The Future Of Packaged Goods

CB Insights

Subscription razor startup Dollar Shave Club , founded in 2011, grabbed 7% of the US shaving market and 30% of US shaving e-commerce sales by 2016 , significantly impacting P&G’s Gillette. In 2016, Unilever acquired the startup for $1B. Startups are marketing to millennial employees at work.

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What’s Trending So Far In 2016

PYMNTS

And to make sure that everyone starts off 2016, Part II on the same footing, we thought we would bring you a few of the top trending stories, as well as hot data/research topics, that will give you a head start on that all-important planning for 2016 and beyond. Store Front Business Index: Main Street USA, A-OK? Financial Inclusion.

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