Remove 2016 Remove Marketing Strategies Remove Online
article thumbnail

When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

article thumbnail

The Matchmaker Is In: Bootler, the Kayak Of Online Food Delivery

PYMNTS

Founded in 2016, Bootler is an online marketplace modeled on the likes of travel aggregators Kayak.com and Trivago: it lets consumers compare delivery fees, times and services used by different restaurants all in one online location, and in real time. Bootler pursues an online-offline marketing strategy, said DiBenedetto.

Online 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shoppers Use Mobile For In-Store Comparisons

PYMNTS

New data collected in a survey by online and mobile publishing and advertising company Opera Mediaworks back in September reveals interesting trends among mobile users as they shop in-store. plan to use flash sales and daily deals as a mobile marketing tactic this holiday season. as of October 2016.

article thumbnail

Borderless Commerce — New Strategies To Drive Globalization And Crush Fraud

PYMNTS

To attend this live digital discussion on Thursday, September 22, 2016 at 1:00 PM (EST), please complete the registration form shown below: [contact-form-7]. He is a noted industry expert in online fraud, cybercrime, identity theft, information security and networking technology and holds several patents in security, fraud and networking.

San Jose 100
article thumbnail

2016 State of Content Marketing in Fintech

William Mills

Content marketing has rapidly emerged as a key marketing strategy within the fintech industry in a relatively short time. I vividly remember my content marketing conversations with clients in early 2014. Content marketing has arrived! Our content marketing business grew five-fold.

article thumbnail

Are Retailers Missing Out On ‘Supershoppers?’

PYMNTS

From November through mid-December, we see online conversion rates increase across devices. As the 2016 holiday season quickly approaches, how can retailers keep up with the pace of these supershoppers? “Supershoppers live up to their name as the holiday season progresses.

Retail 100
article thumbnail

3 PR Trends to Watch in 2018

PYMNTS

Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.

Trends 115