2016 Marketing Strategies social media 
PYMNTS
OCTOBER 6, 2016
Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.
PYMNTS
NOVEMBER 11, 2016
That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.
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PYMNTS
MARCH 16, 2016
According to the digital retailer, the firm made the expansion as a result of shoppers’ social media behavior and feedback. ModCloth says the decision was inspired in part by shoppers’ behavior on social media. The expansion also follows staffing upgrades in the San Francisco based fashion startup.
PYMNTS
MARCH 29, 2018
To promote the deals, Skout Deals uses social media platforms such as Facebook and Instagram for most of its social media advertising. Payne finds those two platforms to be the most successful social media mediums because of their reach. The Road Ahead.
PYMNTS
DECEMBER 27, 2017
Content strategy. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. However, only 31% have a documented strategy. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018.
William Mills
MAY 10, 2016
William Mills Agency and Beyond the Arc will be live blogging at FinovateSpring 2016. Mills-Grimes will be live blogging at FinovateSpring 2016. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. Check back for new updates throughout the day.
William Mills
SEPTEMBER 9, 2016
William Mills Agency will be live blogging at Finovate Fall 2016. Social media is a special challenge since social media was not created with compliance in mind. I can see how some other social media channels may be more prevalent and important in the U.S. 09:49 am Finovate Fall 2016 Day 1 Recap.
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