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When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

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2016 IB Social Media Leaders

Independent Banker

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. 2016 IB Social Media Leaders is sponsored by SHAZAM. listed in alphabetical order). Seacoast Bank.

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Spearmint LOVE On Why Social Media Matters (Especially For Growing Businesses)

PYMNTS

When it comes to growing a business, social media matters. Leveraged to a business’ advantage, social media can be a key to success in consumer adoption, conversion and retention. It’s a community rife with social commerce potential. Across 2016, Spearmint LOVE saw annual sales grow 1,269 percent.

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Closing the Social Media Gap

William Mills

Three Ways Financial Companies Can Bridge the Gap in 2016. Social media is no longer the shiny new toy in the PR and marketing toy box. Today, financial providers and FinTech firms alike know they must integrate social media into their communications strategies. How Much is That Tweet Worth Again?

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Should Banks Be on Social Media?

NCR

The promise of genuine engagement with customers through social media is drawing the attention of traditional businesses, like banks. However, their use of social media platforms has grown in recent years to include memes, unique content, and customer service elements. How Banks Should Operate on Social Media.

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PayKey Wins Demo Contest at Bank Innovation Israel

Bank Innovation

TEL AVIV — PayKey, an intriguing Israeli startup that lets banks offer payments on any social media platform — and we mean any — won the demo contest at Bank Innovation Israel 2016 here this week. PayKey beat out 12 other finalists at the DEMOvation Challenge at Bank Innovation Israel, Read More.

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Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. EMarketer also found that nearly two-thirds of millennial internet users searched social networks for coupons in the third quarter of 2015.

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