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12 Coolest Brands in Banking 2017

Bank Innovation

What Amazon did with “Just Walk Out” stores was cool. Snap’s Spectacles – also interesting. Some may argue that Pokemon Go had a good run too. Those innovations may seem cool to the wider public, but we – the fintech-obsessed – dig deeper to uncover the underlying coolness within mainstream Read More.

Branding 367
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The 50 hottest FinTech firms 2017

Chris Skinner

Chosen from a long-list of over 1,500 companies across Europe, The Fintech50 2017 – the most hotly contested in its five-year history – features 24 businesses new to the list. Noticeably this year, we saw an emerging evangelism for challenger brands from a very important source: their customers.

Fintech 306
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Why Amazon Created A Separate Brand For Designer Fashion

PYMNTS

“You're no longer bound to the few brands you engage with,” she said. You really have a myriad of options, whether you're engaging with somebody on Instagram, [shopping with] a new brand or a B2C brand. Stefanova also plans to invest in improvements to the BSPK platform, which was launched in 2017.

Branding 328
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Bitcoin Joins American Express and PayPal on 2017 List of Social Media Darlings

Bank Innovation

American Express is the “most-loved” financial service on social media in 2017, according to a recent report, followed by PayPal, Vanguard and bitcoin. NetBase examined 55 brands across sectors including banking, credit cards, investment banking, payment services, insurance, online lenders and crypto.

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A Look Back at Our Top 10 Marketing Blog Posts of 2017

Bank Innovation

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead. Employer Branding: 10 Tips for Attracting and Retaining Top Talent. Read Article. Read Article.

Marketing 268
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The Finanser’s Week: 5th February 2017 – 11th February 2018

Chris Skinner

This week’s main blog headlines are … Who has the most valuable bank brand? I just got The Banker magazine’s February issue discussing the top banking brands of the world. Timely, as I have been talking about trust and brands this week.

Maine 186
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Luxury Brands Work With Chinese eCommerce Sites, Shun Amazon

PYMNTS

Luxury brands are selling more and more on Chinese eCommerce sites like JD.com and Alibaba, while still keeping their distance from Amazon, according to a report in The Wall Street Journal. The idea of being listed along with batteries and windshield wiper fluid is not one that attracts luxury brands, the Journal reported.

Branding 184