Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

MARCH 1, 2019

CEO Art Peck will still be in charge of the parent company, which includes the Gap brand, Banana Republic, Athleta, Intermix and new athletic brand Hill City. The other brands overlap each other but overlap Old Navy less,” Peck said on a conference call with analysts on Thursday (February 28), according to The Wall Street Journal.

Branding 145

Branding Conference Company Retail 145

Perficient

SEPTEMBER 15, 2020

They look for adjacent innovations with the potential for broader application, adopting features from one market to create a new product or improve an existing one. You can get started by mapping the customer journey, uncovering pain points and opportunities across their interactions with your brand. 2018, November 01).

User Experience 427

User Experience Innovation Branding Customer Experience 427

PYMNTS

NOVEMBER 14, 2018

“This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers. billion in the first half of 2018, an increase of 23 percent year over year. percent CAGR from 2012 to 2018.

social media 144

social media Online Video Mobile 144

PYMNTS

OCTOBER 3, 2018

Amazon is now promoting its own products inside the listings of competitive brands. According to CNBC , some users searching for various products in beauty, health and household and baby items have reported seeing the link “Similar item from Our Brands” show up at the bottom of the listing.

Branding 148

Branding Trends Report US 148

Perficient

FEBRUARY 9, 2021

In marketing and design circles we often measure success in terms of meeting customer expectations. Prior experience, advertising, word-of-mouth marketing, digital interactions and belief in future value to be delivered are just a few of the factors that influence expectations, as we’ll soon see. Signals that Shape Desire. What’s Next?

Meeting 309

Meeting Customer Experience Millennials Branding 309

PYMNTS

JANUARY 18, 2019

Amazon Stores, a program that lets Amazon sellers curate pages for their brands and products, has helped more than 50,000 small and medium-sized businesses (SMBs) do more than $500,000 in sales across the globe in 2018, the company announced on Friday (Jan. Amazon allows us to reach new customers across the U.S.

Retail 141

Retail Branding Community Marketing 141

PYMNTS

JANUARY 2, 2019

Tovala Marketing VP Lauren Funk told PYMNTS in a February interview , “we’re essentially making a deal with a customer that if you commit to ordering some meals with us, we’ll drop the cost of the oven.”. . Tovala’s wasn’t the only offering on the market: Anova Precision Cooker and Electrolux also reportedly provided similar services.

Company 176

Company Marketing Report Trends 176

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140

Branding Comparison Community Marketing 140

PYMNTS

DECEMBER 26, 2018

It’s not easy work — and that is why there are far more “Uber of X’s” consigned to the scrap help of innovation history than there are successful Ubers in the market. People you know are much more of an authentic ambassador for a brand or cause than strangers.”. So what is the lesson to take from all this matchmaking?

social media 183

social media Groups How To Chicago 183

PYMNTS

APRIL 9, 2019

On Perennial’s website, the company seeks to make its brand purpose front and center. And Perennial is not alone: Almost all – or 95 percent – of the top Q4 2018 performers in the PYMNTS Subscription Commerce Conversion Index offered subscription plan options. The Adult Nutrition Market. It’s super functional,” she said. “It

Branding 156

Branding San Francisco Innovation Groups 156

PYMNTS

AUGUST 5, 2020

“For us, the revolution starts with the market,” said Co-founder and CEO Joshua Silberstein. The market is fundamentally changing, and as the market changes, so do the sources of competitive advantage. In fact, it has been profitable since it was founded in July 2018, with its revenue doubling (on average) every 73 days.

America 336

America Marketing Operations Retail 336

PYMNTS

NOVEMBER 28, 2019

China is a market that most Western firms — especially online marketplaces — covet. By the time of the July closure of the China-based marketplace, Amazon had grabbed only about 1 percent of the market. And, as has been documented in this space, China is a market best served when firms, global though they may be … think local.

Marketing 176

Marketing Course Strategy Online 176

PYMNTS

JANUARY 26, 2020

The software-driven platform Life House said the investment will support its growth into new markets and its drive for profitability by 2021. Among the fastest-growing hotel brands, Life House has over 800 beds and 25 hotels that are expected to be operational by early next year. .

Branding 130

Branding Software Operations Capital 130

PYMNTS

JULY 2, 2020

To provide single-serve frozen products in retail stores, Purple Carrot has rolled out its completely plant-based meals at most Whole Food Market locations throughout the nation in the frozen food section. Purple Carrot will roll out four single-service meals with the help of Conagra Brands. as a whole, which only rose 2.2

Marketing 141

Marketing National Branding Retail 141

PYMNTS

NOVEMBER 17, 2020

Brand-name medications will be priced at 40 percent off, and generics will be discounted 80 percent. Parker went on to note that the goal of Amazon’s Pharmacy platform is to inject transparency into the market so that any patient can easily understand their options. pharmacy market has been anticipated ever since.

Marketing 181

Marketing Online Retail Branding 181

PYMNTS

FEBRUARY 11, 2020

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

New York City 124

New York City Marketing New York Los Angeles 124

PYMNTS

FEBRUARY 10, 2020

70 percent : Minimum share of Gen Z consumers who use shoppable feed experiences to learn more about brands. 23.11B : Value of the global interactive kiosk market in 2018. percent: CAGR of the global interactive kiosk market from 2019 to 2025. 2017: The year Target began incorporating Pinterest’s visual search tool.

Retail 184

Retail Tools Data Branding 184

PYMNTS

FEBRUARY 17, 2020

in October of 2018 — more than two years after the U.K. N26 is one among a new breed of branchless banks, looking to gain favor with consumers through a parade of slick marketing and eye-catching slogans. The competitors, meanwhile, have pounced on the exit of N26 as a way to attract more customers to their own brands.

Comparison 231

Comparison Digital Banking Branding Report 231

PYMNTS

JUNE 22, 2019

It seems every firm is trying to find a way into the expansive — and ever-growing — “health and wellness” market. As of 2018 health and wellness was a $4.2 In the last few years, wellness has become a dominant lifestyle value that is profoundly changing consumer behavior and changing the markets.”. The industry now represents 5.3

Innovation 153

Innovation Marketing San Francisco New York 153

PYMNTS

JANUARY 24, 2020

Vitamins may be a massive market in the U.S., That was followed by its prenatal product in 2018, and a multivitamin for women under 50 last fall. There is no shortage of vitamin brands on the market. However, Ritual must exist in a market alongside those products, and find a way to reach consumers. On average, U.S.

Marketing 133

Marketing Branding Millennials Apple 133

PYMNTS

FEBRUARY 11, 2019

Among the hottest battles for eCommerce market share involves private label products, with a recent move from Walmart among the latest developments in that particular arena. But the growing use of those brands to attract sales is also leading to more focus on potential challenges for online, private label retail over the next few years.

Retail 158

Retail Branding Online Seattle 158

PYMNTS

AUGUST 4, 2020

With Burberry launching a social experience at its brick-and-mortar Shenzhen store and social platforms like Facebook pushing their commerce capabilities, new startups are popping up and established brands are catching up to capture this newest area of the digital shift. Brands and Mastercard. 4) with Tuli. On Tuesday (Aug. ”

Trends 207

Trends Branding Retail Community 207

PYMNTS

JULY 27, 2020

1 chain Pizza Hut (6,296 stores), it’s a subsidiary of Yum Brands , which will report earnings on Wednesday (July 29). The magazine noted that market tracker Datassential recently found that 63 percent of consumers have sought out pizza during the pandemic. According to the magazine’s 2018 Industry Census, 60.4 As for No.

New York 216

New York Branding Industry Report 216

PYMNTS

OCTOBER 15, 2018

consumers a low-cost, digital-only bank that will directly compete with Goldman Sachs ‘s Marcus brand. We expect to have that in the market next year.”. For its part, Marcus has issued $3 billion in new consumer loans since launching in October of 2016, through the first quarter of 2018. Barclays is ready to offer U.S.

Digital Banking 187

Digital Banking Cards Online Branding 187

PYMNTS

DECEMBER 16, 2020

Benetton Group , an Italian fashion company, is teaming once more with retail market intelligence firm EDITED as an "essential platform" for its future three-year roadmap, according to a Wednesday (Dec. 16) announcement. “As

Groups 157

Groups Retail Analytics Branding 157

PYMNTS

JULY 27, 2020

Time to market is key, and that’s where sticky.io Helping brands launch their DTC and subscription businesses with the flexibility to sell how their customers want to buy – and fast – is the future of digital commerce.”. Startup brands are taking advantage, and established players are catching up. is investing. is investing.

Apple 206

Apple Branding Innovation Retail 206

PYMNTS

NOVEMBER 11, 2020

“The combined losses of the five tech heavyweights since their Monday’s close has contributed to more than $280 billion being wiped off in terms of market cap at the close of the trading day in Hong Kong,” according to CNBC’s calculations. The State Administration for Market Regulation — China’s regulator — said on Tuesday (Nov.

Regulation 207

Regulation Marketing Groups Lending 207

PYMNTS

NOVEMBER 20, 2018

According to the latest Q3 2018 TransUnion’s Industry Insights Report the back half of 2018 has been a good year for sub-prime borrowers looking for access to credit. In 2016, the market experienced a pullback as lenders slowed or stalled sub-prime originations,” Komos said. Sub-prime issuing also ticked up 3.6

Lending 188

Lending Trends Cards Capital 188

PYMNTS

NOVEMBER 25, 2018

Venmo , the digital money transfer service owned by PayPal , suffered payments fraud earlier in 2018 that played a role in the company posting losses that were higher than forecasted for the first quarter of this year. We cannot let that happen.”

Fraud 222

Fraud Payments Report Branding 222

PYMNTS

JUNE 17, 2020

The website is a re-branding of Middle Eastern eCommerce site Souq.com , which was acquired by Amazon in 2017, PYMNTS reported. Last year, the company converted Souq’s website in the United Arab Emirates to an Amazon-branded one, amazon.ae. Bin Salman denied the claim, saying it was rogue operators who committed the crime.

Washington 192

Washington Leadership Video Branding 192

Insights on Business

FEBRUARY 22, 2019

New IBM research that analyzed data [3] between a bank’s deposit share vs. branch coverage in a market revealed four forces at play. The four forces are: Traditionally banks grew by opening branches under the assumption of a linear relationship between share of business and the number of branches in a market. 2] Source: 2018 U.S.

Branding 143

Branding FDIC Retail Leadership 143

PYMNTS

FEBRUARY 8, 2019

7), Certify said 11 percent of all transactions expensed on the Certify platform in 2018 were Uber purchases, with Starbucks coming in at number two with 4.1 Looking at Q4 2018 data, Certify found that Uber secured 11.9 Lyft’s boost in Q4 also signaled its continued rivalry with Uber in the business travel market.

Branding 151

Branding Security Management Company 151

PYMNTS

AUGUST 19, 2020

The numbers illustrate a strategy touched on by Webster, who noted at the close of 2018 that the greater emphasis on subscriptions has been part of an effort to offset any lumpiness in hardware sales. consumers have tried a new brand in the last 60 days, and they’ve made those purchases directly from the brand via an online channel.

Apple 289

Apple Strategy Examples Branding 289

PYMNTS

OCTOBER 21, 2020

21) that it is launching a new destination for electronics products to feature Certified Refurbished products, not from its sellers but from brands like De'Longhi, Dirt Devil, Hoover, Makita, Philips and Razer, which will sell exclusively on the eBay platform. The reCommerce trend continues to gain momentum. eBay announced on Wednesday (Oct.

Branding 192

Branding Samsung Meeting Millennials 192

PYMNTS

SEPTEMBER 18, 2020

Roughly three months ago, the company merged its brands in Thailand and Vietnam to more effectively compete in the countries with Singapore’s Grab, the news outlet reported. Grab entered Southeast Asia in 2018 when it bought operations from Uber, Nikkei Asian Review reported. Gojek entered the market a year later.

Leadership 185

Leadership Branding Operations Report 185

PYMNTS

APRIL 10, 2020

. “With more Americans practicing social distancing and staying home with their families during the COVID-19 pandemic, we wanted to increase access to healthy meals and nutrition advice through our telehealth platform and partnership with Purple Carrot ,” said Lindsey Sacks, chief marketing officer of Fruit Street.

Retail 242

Retail Guidelines User Experience Branding 242