Big Brands Are Cutting Ties With Amazon
PYMNTS
JANUARY 10, 2020
IKEA has announced it is cutting ties with Amazon, a move that other brands like Nike, Birkenstock and PopSockets have also done recently. However, according to a report by CNBC , the move could backfire, as Amazon completely dominates the online shopping market, with 38 percent under its control. for smart lighting in 2018.
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