PYMNTS

DECEMBER 20, 2017

This makes for a strong brand image that’ll remain on their minds. Your brand should exist everywhere your audience does and engage them wherever they’re comfortable. For example, well-known companies like Zappos and Amazon have a unique voice through which they deliver their brand message.

Branding 142

Branding social media Customer Experience Training 142

PYMNTS

MARCH 1, 2019

CEO Art Peck will still be in charge of the parent company, which includes the Gap brand, Banana Republic, Athleta, Intermix and new athletic brand Hill City. The other brands overlap each other but overlap Old Navy less,” Peck said on a conference call with analysts on Thursday (February 28), according to The Wall Street Journal.

Branding 145

Branding Conference Company Retail 145

PYMNTS

JULY 8, 2019

Project Verte has launched the MyVerte blockchain -based marketplace for direct-to-consumer brands. According to a press release , MyVerte will launch with over 100 brands, including new brands like Foreo, Temporary Forevers and La Luna Rose. The platform will also highlight new brands on a weekly basis.

Branding 115

Branding blockchain Los Angeles Dallas 115

PYMNTS

NOVEMBER 14, 2018

“This landmark figure cements digital advertising — whether display, search or mobile video — as one of the most powerful mechanisms of all time for brands to build relationships with consumers. billion in the first half of 2018, an increase of 23 percent year over year. percent CAGR from 2012 to 2018.

social media 144

social media Online Video Mobile 144

PYMNTS

OCTOBER 3, 2018

Amazon is now promoting its own products inside the listings of competitive brands. According to CNBC , some users searching for various products in beauty, health and household and baby items have reported seeing the link “Similar item from Our Brands” show up at the bottom of the listing.

Branding 148

Branding Trends Report US 148

PYMNTS

JUNE 7, 2019

Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition. billion euros ($5.3

social media 122

social media Branding Video Groups 122

PYMNTS

DECEMBER 27, 2018

Glenn Fodor, SVP and head of First Data Insights, contributed the following piece as part of PYMNTS’ 2018 year-end eBook. Other Amazon-branded stores comprising the company’s physical footprint include Amazon Books, Amazon pop-ups and AmazonFresh Pickup. These are but a few examples of 2018 successes in physical retail.

Data 173

Data Retail eBook Online 173

ABA Community Banking

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it with whatever else you’re doing marketing-wise. August: Tell Your Brand’s Story. Your brand’s story should be woven into all the content you create.

Marketing 0

Marketing eBook social media Video 0

PYMNTS

SEPTEMBER 26, 2018

Inspire Brands announced that it will acquire Sonic for approximately $2.3 The agreement was unanimously approved by Sonic’s Board of Directors, and represents a premium of approximately 19 percent per share to Sonic’s closing stock price on September 24, 2018 ($43.50 Sonic will continue to operate as an independent brand.

Branding 128

Branding Company Operations Industry 128

Bank Innovation

DECEMBER 28, 2017

These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 7 B2B Marketing Trends to Watch in 2018. As we approach the end of 2017, it’s time to take a look at key B2B marketing trends that will emerge in the year ahead.

Marketing 268

Marketing Leadership Trends Branding 268

PYMNTS

JANUARY 26, 2020

The software-driven platform Life House said the investment will support its growth into new markets and its drive for profitability by 2021. Among the fastest-growing hotel brands, Life House has over 800 beds and 25 hotels that are expected to be operational by early next year. .

Branding 130

Branding Software Operations Capital 130

PYMNTS

MAY 29, 2018

Brands from L Brands — which counts Victoria’s Secret in its portfolio — and Ralph Lauren , as well as Starbucks , are bullish on China. Here are their executives on how they plan to build their brands in the country. For Ralph Lauren, expanding on the brand’s digital and international presence is a “key initiative.”

Branding 101

Branding Retail Conference Regional 101

PYMNTS

JULY 2, 2020

To provide single-serve frozen products in retail stores, Purple Carrot has rolled out its completely plant-based meals at most Whole Food Market locations throughout the nation in the frozen food section. Purple Carrot will roll out four single-service meals with the help of Conagra Brands. as a whole, which only rose 2.2

Marketing 141

Marketing National Branding Retail 141

PYMNTS

JULY 23, 2019

Today, Lam said her concept is a “vegan and gluten-free lifestyle brand and baking mix company that gives back.” (The The target market for the company consists of “the vegan community and those who are gluten-free,” Lam said. It also has an email marketing strategy and does festivals to gain brand recognition.

Branding 140

Branding Comparison Community Marketing 140

PYMNTS

JANUARY 18, 2019

Amazon Stores, a program that lets Amazon sellers curate pages for their brands and products, has helped more than 50,000 small and medium-sized businesses (SMBs) do more than $500,000 in sales across the globe in 2018, the company announced on Friday (Jan. Amazon allows us to reach new customers across the U.S.

Retail 141

Retail Branding Community Marketing 141

PYMNTS

OCTOBER 18, 2017

The data-driven “Restock Kroger” initiative will largely take the place of new growth in the coming year, according to Supermarket News , with improvements to customer service and assortment winning out over expansion in 2018. Capital expenditures for 2018 are projected at $3 billion. Part of the strategy may include unloading its $1.4

Data 109

Data Strategy Branding Retail 109

PYMNTS

DECEMBER 28, 2018

This year, retailers from Kroger to Whole Foods Market brought new offerings ranging from cashierless checkout to personal shopping services to their stores. In August, Amazon and Whole Foods Market announced the rollout of a curbside pickup service for groceries in Virginia Beach and Sacramento. Personal Shopping Services.

Innovation 194

Innovation Sacramento Retail Kentucky 194

PYMNTS

NOVEMBER 1, 2017

Walmart will no longer carry Danskin brand apparel products in its stores or on its website, according to New York Post reports from Tuesday (Oct. Danskin is a 135-year-old brand owned by parent company Iconix Brand Group and generating $15.5 The retailer will remove the products from its shelves in 15 months. . On Monday (Oct.

Branding 104

Branding New York Retail Capital 104

PYMNTS

JUNE 24, 2019

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100

Branding social media Course Strategy 100

PYMNTS

DECEMBER 27, 2017

Here are my picks for the top 3 PR trends in 2018. The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. It should come as no surprise then that the ability to craft a content strategy is the number one skill CMOs are looking for in 2018. Content strategy.

Trends 115

Trends social media Strategy Data 115

Perficient

SEPTEMBER 29, 2020

In August, we surveyed 154 marketing executives to find out what they think is likely to happen this holiday season and how they’re preparing for it. I’m the Principal for the Digital Marketing Solutions Business Unit here at Perficient. What will be different this holiday season and how to adjust your strategy accordingly.

Marketing 294

Marketing Branding Data Industry 294

PYMNTS

JANUARY 18, 2018

Within China, sales of brands from Gucci to Chanel, which have been sluggish for years, rose at the fastest pace in five years in 2016 and are positioned to consolidate those gains in 2018. 2017 saw a global recovery of the luxury retail market due to their affinity for high-end brands.

Millennials 100

Millennials Branding Retail America 100

PYMNTS

JUNE 29, 2018

Though the exact data of the Amazon annual shopping holiday remains up in the air, analysts are becoming increasingly confident that whenever it actually happens, Amazon’s Private Label brands will likely get a starring role in the show. ”

Branding 108

Branding Retail Marketing Data 108

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100

Branding Retail social media Video 100

Perficient

OCTOBER 26, 2020

Here’s Why digital marketing video series, Eric Enge goes through different Google algorithm updates since March of 2018 and explains why Google made these updates. ? ? ? ? ?. And to give a different example, here is an affiliate website in another market. Has their focus shifted? In this episode of the?award-winning?Here’s

Google 508

Google Video Course Branding 508

PYMNTS

FEBRUARY 11, 2020

If there was any stigma left about used clothing it may have been erased last week as Nordstrom put its high-end brand on what it calls “re-commerce.”. While “reselling” or “secondary market” are more likely to keep ownership of this burgeoning market, the reselling market is reinventing itself for 2020.

New York City 124

New York City Marketing New York Los Angeles 124

PYMNTS

SEPTEMBER 11, 2019

As of 2018, when the Farm Bill formally made hemp legal, the CBD products derived from it also became legal. Ohio-based Green Growth Brands is a publicly-traded cannabis firm that has a simple but pretty expansive mission. retail CBD space with an extensive line of health and wellness products, under the brand name Seventh Sense.

Marketing 124

Marketing US Branding Retail 124

PYMNTS

JANUARY 29, 2019

The privately-held appliances brand sells vacuum cleaners under the Shark logo, while its line of food processors, coffee makers, pressure cookers and blenders are sold under the Ninja branding. In the United States, Shark vacuums run the market — it’s the top selling upright brand and owns 35 percent of the market.

Marketing 129

Marketing Branding Massachusetts United States 129

PYMNTS

DECEMBER 27, 2018

However, an awful lot is in fact different at the dusk of 2018 than it was at the dawn. The year 2018 saw massive changes in where consumers shop, how they pay, and what goods and services they want in their carts. Canadian and European markets, Facebook said it will turn to expanding its service offerings in 2019 and beyond.

Retail 123

Retail Online Cards United States 123

PYMNTS

JUNE 4, 2018

With retail uses as a top driver, International Data Corporation (IDC) projects that worldwide spending on virtual reality (VR) and augmented reality (AR) will reach $27 billion in 2018. IDC’s research comes as a Colliers International report showcased uses for extended VR and mixed reality technology in the commercial real estate market.

Google 126

Google Retail Apple US 126

PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. The first recorded case of it dates back to the 1760s when Josiah Wedgwood and Sons, producers of pottery and chinaware, marketed their wares with endorsements from Britain’s royal family, hoping to show off the company’s inherent value and the high quality of their products.

Branding 101

Branding social media Course Phoenix 101

PYMNTS

NOVEMBER 17, 2020

Brand-name medications will be priced at 40 percent off, and generics will be discounted 80 percent. Parker went on to note that the goal of Amazon’s Pharmacy platform is to inject transparency into the market so that any patient can easily understand their options. pharmacy market has been anticipated ever since.

Marketing 181

Marketing Online Retail Branding 181

PYMNTS

JANUARY 2, 2019

Tovala Marketing VP Lauren Funk told PYMNTS in a February interview , “we’re essentially making a deal with a customer that if you commit to ordering some meals with us, we’ll drop the cost of the oven.”. . Tovala’s wasn’t the only offering on the market: Anova Precision Cooker and Electrolux also reportedly provided similar services.

Company 176

Company Marketing Report Trends 176

PYMNTS

JANUARY 24, 2020

Vitamins may be a massive market in the U.S., That was followed by its prenatal product in 2018, and a multivitamin for women under 50 last fall. There is no shortage of vitamin brands on the market. However, Ritual must exist in a market alongside those products, and find a way to reach consumers. On average, U.S.

Marketing 133

Marketing Branding Millennials Apple 133

PYMNTS

MARCH 21, 2018

It’s an exciting time to be a global brand. In western markets, eCommerce continues to grow steadily — but, more importantly, it’s taking significant hold in less developed markets, opening up opportunities for brands to secure footholds in new regions. PPRO’s Top 10 Growth Markets. Why These Markets?

Marketing 134

Marketing Regional Branding Atlanta 134

PYMNTS

SEPTEMBER 3, 2018

Since we would hate for anyone to go into the end of 2018 behind the eight ball, we decided to pay tribute to both a great bit and a great deal of news with our own top 10 list of the biggest news of summer 2018. It is not an exaggeration to say that 2018 has been the summer of movie subscription service MoviePass ’ discontent.

Branding 100

Branding Cards Fraud Marketing 100

PYMNTS

NOVEMBER 28, 2019

China is a market that most Western firms — especially online marketplaces — covet. By the time of the July closure of the China-based marketplace, Amazon had grabbed only about 1 percent of the market. And, as has been documented in this space, China is a market best served when firms, global though they may be … think local.

Marketing 176

Marketing Course Strategy Online 176