PYMNTS

FEBRUARY 3, 2020

However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 It comes from WBR Insights , which credits customer engagement via social media. Brand advertisers, it says, need to justify social media ROI. That’s up from 34 percent in 2018. Savvy Brands.

social media 144

social media Branding Survey Strategy 144

PYMNTS

OCTOBER 22, 2018

Instagram, the photo-sharing social media network operator owned by Facebook, has surpassed Snapchat as the most frequented social media platform among teenagers. While Nike remained the number one retail brand among teenagers, Vans saw a “staggering gain,” and there was a “rebalancing toward Adidas.”

social media 143

social media Survey Branding Apple 143

PYMNTS

DECEMBER 24, 2019

58 percent of sales growth from 2018 occurred online. Recent social media sales i nnovations and a robust economy further the dominance of online shopping. Millennials’ buying habits have increased both Black Friday and online sales, and they continue to shape branding and in-person consumer engagement trends.

Retail 186

Retail social media United States Millennials 186

PYMNTS

JUNE 24, 2019

Luxury brands are increasingly using chat app WeChat in China to reach customers and sell big-ticket items, according to a report by TechCrunch. Brands like Bulgari, Cartier and Louis Vuitton are on the platform and connecting with millions of customers. Part of the appeal is that customers can create relationships with brands.

Branding 100

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PYMNTS

JANUARY 20, 2020

Outlook India recently reported that SMBs in the country are seeking a government initiative to require government departments and large firms to disclose details behind all invoices that are 45 days past due, with community social media platform LocalCircles leading the charge in an effort to improve local SMBs’ cash flow.

Payments 237

Payments social media Report Analysis 237

PYMNTS

JULY 13, 2018

Celebrity brand endorsement is nothing new. In their hundreds of years of existence, the celebrity endorsement has become an increasingly prominent part of branding — so prominent, in fact, that by the end of the 20th century, they weren’t just endorsing products. 1 on its list of the top 10 emerging restaurant brands of 2018.

Branding 101

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ABA Community Banking

DECEMBER 28, 2017

There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels. August: Tell Your Brand’s Story. Your brand’s story should be woven into all the content you create. May: Automate Shares of Older Content.

Marketing 0

Marketing eBook social media Video 0

PYMNTS

NOVEMBER 19, 2019

Two famous North American-based quick-service restaurant (QSR) brands are preparing to duke it out in China for chicken-meal supremacy, the most recent sign of how Western brands are trying to increase their footholds in that massive country. The news comes as more Western brands – including those based in the U.S. –

Branding 100

Branding Retail social media Report 100

PYMNTS

APRIL 14, 2019

Facebook and its social media properties Instagram, WhatsApp and Messenger all experienced outages over the weekend, with users around the world reporting problems. Facebook said its total ad revenue grew 38 percent in 2018 to $55 billion, while net digital ad revenue in the whole country grew 36 percent to $23.66

social media 108

social media Report Branding Company 108

PYMNTS

FEBRUARY 13, 2019

In the highly connected digital age, consumers are interacting with a multitude of social media sites as well as apps and connected devices. Simply said, contextual commerce occurs when a consumer sees a product on a smart device or social media feed (and even a recommendation from a friend) and buys the product.

social media 139

social media Innovation Google Retail 139

PYMNTS

APRIL 9, 2019

CNBC is reporting that despite a year of scandals for social media giant Facebook, advertisers are still flocking to the company, and user base and ad revenues continue to grow. 2018 was a tough year for Facebook. percent in 2018, and is predicted to reach 22.9 billion, according to eMarketer. percent in 2017 to 21.8

social media 100

social media Branding Washington Report 100

PYMNTS

JULY 9, 2019

Facebook is dangling the promise of more fans and endless money in an effort to lure video creators away from YouTube and other social media sites. The social media site that boasts over 2 billion daily users says it will help creators make more money with direct payments from its users, coupled with advertising earnings, CNBC reports.

social media 108

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PYMNTS

JANUARY 16, 2020

The Base:Line playlist will have about 40 songs with a hip-hop vibe and will be refreshed weekly,” Jeff Marsilio, the NBA’s senior vice president of new media distribution, said in an interview. As Bloomberg put it, the label “connects about 190,000 independent artists to audiences through direct partnerships with brands.”.

Apple 130

Apple Branding Los Angeles Analysis 130

PYMNTS

FEBRUARY 11, 2019

In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. The program, which is dubbed CarePass, also includes access to a pharmacy helpline, a discount on CVS branded products and a monthly coupon.

Innovation 166

Innovation Retail social media Apple 166

PYMNTS

NOVEMBER 23, 2018

Indeed, that is one of the main ideas behind Instagram ’s recent move to offer three new ways for users of the Facebook-owned photo-sharing social media platform to discover products. Instagram users can also now shop in videos from the brands they follow. Window Shopping. It found that, on average, it takes 22.1

social media 163

social media Mobile Branding Retail 163

PYMNTS

FEBRUARY 7, 2020

Youth-oriented shoe and apparel brand Vans has found the intersection of both, as seen in its most recent store opening this past week in Los Angeles. The brand is well-known for using its community of skateboarders for design ideas and marketing. The brand has also partnered with Goodwill and Chrysalis to access underserved employees.

Los Angeles 141

Los Angeles Community Branding social media 141

PYMNTS

JUNE 19, 2020

Amazon and Italian luxury brand Maison Valentino filed a lawsuit against a retailer Thursday (June 18), alleging the company sold counterfeit goods as the trade in the so-called “gray market” continues to draw attention. HBR called for luxury-goods brands to refocus on controlling their supply chains to fight the problem.

social media 181

social media United States Branding National 181

PYMNTS

OCTOBER 23, 2020

In fact, 2020 opened with retail reports decrying the great toy sales slump , citing the 4 percent fall-off in toy sales, the rather tepid holiday sales season reported between 2018 and 2019 and the fact that toy sales came up short during last year’s holiday season. under the age of 14.

social media 215

social media Video Retail Branding 215

PYMNTS

OCTOBER 16, 2018

Loyalty and mobile continued to do some productive lifting for Starbucks in its fiscal third quarter of 2018, as those two factors contributed to an 11 percent year-over-year revenue increase, with sales for the coffee chain reaching $6.31 It’s like converting casual dining to fast food,” Dine Brands CEO Stephen Joyce told The Post.

Innovation 183

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PYMNTS

APRIL 22, 2019

That’s reportedly the case when it comes to luxury retail brand Gucci. The change in behavior is due, in part, to social media sites such as Instagram. These platforms bring urgency to fashion and serve as a newsfeed for brands. Millennials could be helping to bring new life to call center commerce.

Millennials 158

Millennials New York City social media Branding 158

PYMNTS

DECEMBER 12, 2018

Coty is not quite a household name — though the cosmetic, skincare, fragrance and hair color products it makes and distributes through the 77 beauty brands it owns are well known all over the world. There are also slightly darker rumors that brands will pay equivalent amounts for negative reviews of competing products.

Google 124

Google social media Video Branding 124

William Mills

SEPTEMBER 25, 2018

Cashoff enhances customer engagement with its loyalty program offering cash back by big-name brands. Cashoff integrated with global brands. Tinkoff’s data shows that they do and it drives engagement with the mobile banking app and the brand. ^DG. However, they see their main value as helping to improve customer experience. ^SR

Mobile 78

Mobile Customer Experience Lending Analytics 78

The Financial Brand

JANUARY 9, 2019

The top 100 banks using Facebook, Twitter and YouTube ranked by their overall social media community through the fourth quarter of 2018. The post Top 100 Banks Using Social Media for the Fourth Quarter of 2018 appeared first on The Financial Brand.

social media 30

social media Community Branding 30

PYMNTS

JULY 23, 2018

Pinterest, the social media company, is nearing $1 billion in advertising revenue and is eyeing an initial public offering in the middle of next year. CNBC reported that Pinterest had $500 million in sales last year and is now on pace to nearly double that in 2018.

social media 100

social media Conference Groups Tools 100

PYMNTS

DECEMBER 26, 2019

The world’s biggest social media platforms are cracking down like never before. Brands will have spent roughly $77 billion on in-app ads when 2019 is over, and it’s estimated that phonies will dip out with $26.5 Each interactive makes the TripAdvisor AI smarter, guarding content integrity and preserving trust in the brand.

Fraud 131

Fraud social media Massachusetts Data 131

PYMNTS

SEPTEMBER 6, 2019

But, as it turns out, it surely looks like one – a lesson learned by wellness brand Dirty Lemon in 2015 when they first rolled out their unique take on lemonade via Instagram as a DTC shopping experience. That gave the brand the feel of a secret club, Normandin noted, which sharpened curiosity and enthusiasm for the product.

social media 139

social media Branding System Examples 139

PYMNTS

NOVEMBER 8, 2018

Scooters are so retro that they are almost brand new. Lime added that it is gearing up to launch in an additional 50 cities around the globe before the closeout of 2018. Lime will send out “brand ambassadors” to do community outreach and distribute 250,000 helmets over the coming months. Lime Campaign.

San Francisco 128

San Francisco social media San Diego Los Angeles 128

The Financial Brand

OCTOBER 21, 2018

The top 100 banks using Facebook, Twitter and YouTube ranked by their overall social media community through the third quarter of 2018. The post Top 100 Banks Using Social Media in Q3 2018 appeared first on The Financial Brand.

social media 26

social media Community Branding 26

PYMNTS

MAY 6, 2019

Particularly popular, according to the report, are Louis Vuitton, Chanel, Gucci, Nike, Fendi and Balenciaga-branded items. And, according to the 2018 Global Brand Counterfeiting Report , luxury fashion brands are a favored target. Global counterfeiting is a big business, worth about $1.2 trillion every year.

social media 123

social media Branding Survey Report 123

The Financial Brand

JANUARY 9, 2019

The top 100 banks using Facebook, Twitter and YouTube ranked by their overall social media community through the fourth quarter of 2018. The post Top 100 Credit Unions Using Social Media for the Fourth Quarter of 2018 appeared first on The Financial Brand.

social media 28

social media Community Branding 28

PYMNTS

SEPTEMBER 19, 2018

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. Unlike her competitor for the title of Generations X’s Martha Stewart, Gwyneth Paltrow, Teigen has built a brand around being accessibly aspirational.

Millennials 138

Millennials Montana social media Branding 138

PYMNTS

FEBRUARY 7, 2020

StyleSnap’s recommendations draw on a number of factors, including brand, price range and customer reviews. I think brands are trying to figure out a way to use the mobile phone, and use the tools that are unique to the mobile phone to really streamline that extend that path to purchase. percent from 2019 to 2025.

Branding 151

Branding Retail social media Mobile 151

PYMNTS

JANUARY 31, 2019

Though there are literally hundreds upon hundreds of choices when it comes to beauty and personal care, the vast majority of those products and brands (183 of them, to be exact) have historically come from one of seven large global firms: Estée Lauder, Unilever, Johnson & Johnson, L’Oréal, Coty, Shiseido and Procter & Gamble.

Branding 125

Branding social media Marketing Survey 125

PYMNTS

AUGUST 10, 2018

percent of its total sales during the first half of 2018, which is up from about 5 percent just three years ago. The virtual reality will eventually roll out to Instagram, which is the photo-sharing social media platform owned by Facebook. L’Oreal had previously reported that eCommerce revenue made up about 9.5

social media 101

social media Groups Retail Branding 101

PYMNTS

JUNE 8, 2018

“The really-growing brands now beating the market are the ones already hooking these teenagers,” Bain Partner Claudia D’Arpizio told CNBC. The change in behavior is due, in part, to social media sites such as Instagram. These platforms bring urgency to fashion and serve as a newsfeed for brands.

Millennials 100

Millennials social media Branding Groups 100

PYMNTS

FEBRUARY 18, 2019

Sometime brands hit it lucky, sometimes a very concerted marketing effort makes all the difference — but what flavors define a food trend have heretofore mostly been mysterious. From 2017 to 2018, restaurant hopping increased by 160 percent. Food, Tastewise notes, is a big marketplace — and a competitive one.

Data 139

Data Trends Philadelphia social media 139

PYMNTS

SEPTEMBER 4, 2018

Walmart , Target , Macy’s , Urban Outfitters , Nordstrom – the stores change, but the general drumbeat has been largely the same in retail in 2018. That inclusivity-based marketing is planned into the fall of 2018, when men will take the center stage as underwear models (but not with the body type of the typical male underwear model).

social media 101

social media Retail Branding Data 101