Online Ad Biz Neared $50B In Early 2018
PYMNTS
NOVEMBER 14, 2018
A new report from Interactive Advertising Bureau ( IAB ) shows that the online advertising business continues to grow at double-digit rates. billion in the first half of 2018, an increase of 23 percent year over year. percent CAGR from 2012 to 2018. Digital audio ad revenue has increased 31 percent to $935 million.
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