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Walmart Launches 'Modern Fashion Brand'

PYMNTS

The retail giant is starting “a fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. “At billion in 2019.

Branding 263
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FIS marketing chief had just 40 days to get the post-$43B merger branding right

Payments Source

FIS' purchase of Worldpay in 2019 required Ellyn Raftery, the company's chief marketing and communication's officer, to reshape its brand to showcase the strengths of both companies — all while a major global pandemic hastened her timeline.

Branding 174
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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly “out there” examples of sensory branding, which is popular lately for several reasons. Supplementing the “sight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers.

Branding 202
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DTC Brands See Media Opportunity In Crisis

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I know some marketers have had to peel away some dollars from media, [but] there’s still a big hole where sports used to be, and there are definitely some deals to be had.”. DTC brands grew up digital,” he noted. That lesson is particularly applicable to DTC brands. During that time, the results were dramatic.

Branding 131
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Special K, Other CPG Brands Step Up D2C Efforts

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Now that consumer packaged goods companies have shown they can create products and sell them directly to consumers, it’s time for them to step up their strong suit: marketing. As part of its Kellogg’s Family Rewards program, it is wrapping up a D2C promotion that is unique for its marketing-first approach and for its product bundling.

Branding 183
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Inspire Bets $11.3B That Its Brands Can Run On Dunkin’

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Private equity-backed Inspire Brands will be buying Dunkin' Donuts and bringing it private for a whopping $11.3 Dunkin’ Brands CEO Dave Hoffmann noted the acquisition was a testament to the progress Dunkin’s had made and maintained during the global pandemic leaving the brand “stronger than ever.”. “We Inspire’s Many Brands .

Branding 183
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Luxury Brands Hit The Discount Racks

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While many luxury retailers have found themselves needing to slash prices to keep inventory moving, some luxury brands are switching manufacturing to assist in the coronavirus crisis. A bright spot is also emerging for luxury brands as China recovers slowly. The luxury business is going the distance for COVID-19.

Branding 146