Remove 2019 Remove Branding Remove Millennials
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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. Consider Augmented Reality For Your Brand.

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What We Say Is How We Pay – For 23M Consumers, And Growing

PYMNTS

Approximately twice as many consumers shopped for retail products from home in the summer of 2020 as they did in the summer of 2019, and three times as many grocery-shopped from home this summer over last summer, too,” the Report states, giving an idea of scope. Lockdown Life, Surprisingly Connected. Creation of the ‘Superconnected’ Consumer.

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Special K, Other CPG Brands Step Up D2C Efforts

PYMNTS

20 for its Special K brand. The flavors were “inspired” by Twitter conversations the brand had with consumers. Its Objective wellness brand, according to the website Glossy , is being redesigned and rebranded about a year after it was first introduced. The promotion started Sept. Another marketing move can be seen from Clorox.

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Why Installment Payments Are Fashionable This Holiday Season

PYMNTS

Consumers — especially millennials and Generation Z — are looking for new commerce experiences during the 2019 holiday season. In the inaugural Buy Now, Pay Later Tracker , PYMNTS explores the potential impact that BNPL could have on the retail world, especially during the 2019 holiday season.

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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

PYMNTS

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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Kohl’s To Tap Into Facebook Data To Create Millennial Clothing Line

PYMNTS

The fashionistas posting on Facebook have the attention of Kohl’s , which is looking to create a curated clothing line based on the brands people are wearing most, the Motley Fool reported Sunday (Aug. Kohl’s is teaming up with the social media giant to uncover emerging brands that millennial shoppers consider cool.

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Pandemic Leads D2C Pet Brands To Navigate Digital Shift

PYMNTS

It is a $75 billion industry dominated by millennials and ripe with opportunity for direct-to-consumer (D2C) brands. Blake Jackson , founder of holistic dog treat company Rogue Pet Science , says the eCommerce aspect of his business is booming, up 50 percent for April 2019. You can’t compete without a strong brand.

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