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EU Banks Must be Able to Support Biometric Authentication by April 2019, Mastercard Says

Bank Innovation

Payments provider Mastercard has issued a deadline for the availability of biometric authentication across its cards, stating that all customers will be able to use fingerprints or facial recognition for verification by April 2019.

Cards 342
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Walmart Launches 'Modern Fashion Brand'

PYMNTS

The retail giant is starting β€œa fashion essentials-inspired brand for both men and women created by our in-house design team,” the company said in a news release. At its core, this new brand is born from thoughtful, simple design, quality fabrics, modern silhouettes and styles updated for today.”. β€œAt billion in 2019.

Branding 263
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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. Consider Augmented Reality For Your Brand.

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Sensory Branding: Right Scent, Right Time?

PYMNTS

Sensory branding is having a moment. These are some admittedly β€œout there” examples of sensory branding, which is popular lately for several reasons. Supplementing the β€œsight” of marketing and branding with a taste or a sound creates an entirely new set of tools to attract consumers. And sensory branding isn’t limited to sound.

Branding 202
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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. According to research from solutions provider iKala , social commerce orders in the first half of 2020 more than doubled, while gross merchandise value (GMV) grew three-fold compared to 2019.

Branding 221
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Banks can take cues from challengers on digital customer acquisition: Gartner

Bank Innovation

Gartner’s Digital IQ Index for 2019 surveyed 80 banking and financial brands, including national banks, regional banks, online banks and fintech startups. It examined 1,200 data […].

Regional 273
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As the U.S. Banking Sector Lagsβ€”Banking Brand Values Go Up

Bank Innovation

banks accounted for 81 of the 500 most valuable and strongest bank brands around the world on Brand Finance’s Banking 500 2019 list, released this week. Led by the Industrial and Commercial Bank of China, the world’s most valuable banking brand (at $79.8

Branding 170