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How to Use AI and NLG to Write Marketing Content

Perficient

Back in early 2019, I became interested in how I could use Artificial Intelligence (AI), Machine Learning (ML), and Natural Language Generation (NLG) to write content for my blog posts. AI Written Content form 2019. The Washington Post used a system they built called Heliograf to write social media posts from the content.

Marketing 322
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Loss Of Advertisers Knocks Facebook’s Market Value Down $56B

PYMNTS

The social media giant has faced backlash and losses in partnerships from companies like Unilever , Verizon and Hershey , which have decided to sever ties due to what they say is a failure on Facebook’s part to sufficiently police hate speech and inaccurate news on its platform. Shares in Facebook fell 8.3

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2019: Big Payment, Commerce And Tech IPOs Loom On The Horizon

PYMNTS

A robust supply of private capital reportedly is one of the main reasons for that, along with corporate cultures that are averse to public markets. But relatively high stock prices and access to more capital remain prime temptations, and there is little doubt that 2019 will bring more than few exciting — and telling — IPOs.

Payments 223
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Japan’s Line Social Network Approved To Trade Cryptocurrency

PYMNTS

Japanese social media network Line can begin trading its own digital currency among its 700 million users beginning in April 2020. Available since 2018, Line’s currency is called Link and has not been available in the Japanese or United States markets due to government regulation in its country of origin.

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Social Shopping Struggles With The Burden Of Potential

PYMNTS

Ask Amazon, which had to shutter its social shopping entry, Spark, after two years in July 2019. percent of online sales came from social channels. However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 Brand advertisers, it says, need to justify social media ROI.

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Venmo’s Instant Cashout Option to Create Revenue for PayPal in 2019

Bank Innovation

PayPal finally anticipates monetizing Venmo in 2019, nearly six years after acquiring the P2P service. Venmo's revenue run-rate is over $200 million for 2019, PayPal CEO Dan Schulman said in the earnings call Wednesday after market close.

Marketing 170
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4 ways to track your bank’s marketing performance

Independent Banker

From mailers and e-newsletters to social media posts and events, there are countless ways to spread the word about your community bank and its offerings. But it doesn’t matter how spectacular your marketing campaign is if it’s not reaching the right people—or anyone, for that matter. Take advantage of free analytics tools.