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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

Consumers are looking for online buying processes that are easy and can provide opportunities to search, learn, and purchase products without and roadblocks, especially during COVID-19. In 2019, Gartner projected that over 100 million customers would be shopping with AR in 2020. So, is this the year of AR breakthrough?

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What Hath Bridge Millennials Wrought To Commerce And Payments?

PYMNTS

The new year will bring a new round of one of the hottest games in the payments-and-commerce world: What makes millennials tick? Census, millennials are 25 to 34 years old. The reason for that is because data shows a significant difference in payments and commerce between this segment and the Census view of millennials.

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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

PYMNTS

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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REPORT: Connected At Home: The Devices That Got Consumers Through 2020

PYMNTS

Consumers across the nation have instead hunkered down at home, working, socializing, shopping and paying online. Our research shows that just 20 percent of consumers own eReaders in 2020, for example, down from 23 percent in 2019 and 26 percent in 2018.

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How Digital Will Change Brick-and-Mortar In 2019

PYMNTS

Give a deep and welcoming hello to the newest form of window shopping — a consumer behavior that will help to shape retail in 2019 and beyond, and a trend that stands as an increasing part of shopping, one that promises to impact brick-and-mortar merchants as they decide how to innovate. That’s not to say physical retail is dying.

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What 2019 Will Mean for Millennial Commerce and Payments

PYMNTS

The new year will bring a new round of one of the hottest games in the payments-and-commerce world: What Makes Millennials Tick? Among the most influential drivers of retail change is a subset of consumers PYMNTS identifies as “ Bridge Millennials.” Take those bridge millennials. Retail Response. And retailers are taking note.

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The American Dream Of Homeownership On Hold For Millennials?

PYMNTS

It could be the perfect time for millennials to stop throwing their money away on rent and buy a home — or not. A survey by the Pew Research Center found one-third of millennials have been laid off due to the COVID-19. The hardest hit are the older millennials while the younger ones were hit by the last recession.”.