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What 2019 Will Mean for Millennial Commerce and Payments

PYMNTS

The new year will bring a new round of one of the hottest games in the payments-and-commerce world: What Makes Millennials Tick? Among the most influential drivers of retail change is a subset of consumers PYMNTS identifies as “ Bridge Millennials.” Take those bridge millennials. Retail Response. And retailers are taking note.

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Deep Dive: Keeping Up With Bridge Millennials’ Retail Impact

PYMNTS

Bridge millennials’ rise is changing the retail ecosystem ahead of the 2019 holiday season, but their impacts will continue to be felt in the year ahead. Bridge millennials are consumers aged 30 to 40 whose shopping and financial preferences straddle Gen X and millennial demographics.

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The American Dream Of Homeownership On Hold For Millennials?

PYMNTS

It could be the perfect time for millennials to stop throwing their money away on rent and buy a home — or not. A survey by the Pew Research Center found one-third of millennials have been laid off due to the COVID-19. The hardest hit are the older millennials while the younger ones were hit by the last recession.”.

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What Hath Bridge Millennials Wrought To Commerce And Payments?

PYMNTS

The new year will bring a new round of one of the hottest games in the payments-and-commerce world: What makes millennials tick? Census, millennials are 25 to 34 years old. The reason for that is because data shows a significant difference in payments and commerce between this segment and the Census view of millennials.

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Retail Feels The Wide Impact Of Bridge Millennials

PYMNTS

Among the forces working to influence and change retail — and do so into the 2019 holiday shopping season, as well as the 2020s — is the rise of bridge millennials. Having had the time to establish their careers, they enjoy higher spending power than younger millennials, who are just now dipping their toes into the professional world.

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Retail Data Shows Online Dominance, Gift Card Momentum For Holiday Spending

PYMNTS

According to an exclusive consumer survey, 27 percent of shoppers expect to spend less money than they did in 2019. Among those who said they would increase spend, about a third of millennials and Gen Xers said they would increase spending. And when they do spend, consumers will do so online – some of them exclusively.

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Holiday 2020: Consumers Will Spend Less Overall, Spend More Time Online

PYMNTS

It’s just a week into the earlier-than-usual 2020 holiday selling season and already three facts are clarifying the retail picture: consumers are going to spend less overall, they are going to spend more time online and they don’t want to touch anything in the process. percent of consumers will spend more than they did in 2019.

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