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Transformations In Social Media Commerce And Restaurant Technology 

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Social media platforms are aiming to harness their contextual commerce potential. 2019: The year Instagram rolled out in-app checkout for brands. TikTok , which is mostly a destination for users seeking short-form videos , is now looking to better monetize its service. All this, Today in Data.

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Why AI Is Social Media Fraud’s New Best Friend

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It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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Super Saturday Pulls In Record-Breaking $34.4B In Retail Sales

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21, the last Saturday shopping day before Christmas 2019, has been confirmed as the single biggest retail sales day in U.S. According to retail research firm Customer Growth Partners, consumers on Super Saturday spent a total of $34.4 billion and that exceeded 2019 Black Friday sales by 10 percent.

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Digital Approaches Fuel Innovation For Clothing Retailers, Restaurants 

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In investments, social media-focused attire reseller Poshmark recently filed for an initial public offering , hoping to catch an IPO wave that saw massive first-day increases for DoorDash and Airbnb. 27 : Average number of minutes that active users spent per day on the Poshmark site in 2019. in the same period last year.

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Privacy And Personalization Clash For Retailers

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Retailers are facing a personalization paradox. Fifty-three percent of consumers want retailers to respect their anonymity in 2020; at the same time 61 percent want more personalization in marketing, messaging and promotions. Other surveys reinforce the need for personalization at retail.

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Social Shopping Struggles With The Burden Of Potential

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Ask Amazon, which had to shutter its social shopping entry, Spark, after two years in July 2019. percent of online sales came from social channels. However, 8 percent of Cyber Monday visits did originate from social media, an increase of 17.5 Brand advertisers, it says, need to justify social media ROI.

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Can Six Days Make (Or Break) The Holiday 2019 Shopping Season?

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Until 1939 that is, when the last Thursday in November fell on the 30th and retailers flooded President Franklin Delano Roosevlents office and begged him to consider moving the date. There was the small matter of a raging depression — and retailers argued that the shortened shopping season could do them in. The Sky Is Falling .

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