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Turbulence in Marketing Roles Forecast for 2025

The Financial Brand

This article Turbulence in Marketing Roles Forecast for 2025 appeared first on The Financial Brand. New research reveals marketing careers in flux: AI disruption, phantom jobs and remote work reshape the industry while salaries dip 3% year-over-year.

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Four Fresh Trends That Will Flip Bank Marketing in 2025

The Financial Brand

This article Four Fresh Trends That Will Flip Bank Marketing in 2025 appeared first on The Financial Brand. Marketing to Gen Alpha through their millennial parents is just one example of how strategies will be changing.

Trends 36
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks. Brand Differentiation Step 1: Build an Employee-Centric Culture.

Branding 221
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Affirm Sees Profitability in 2025 as its BNPL Products Gain Traction

The Financial Brand

This article Affirm Sees Profitability in 2025 as its BNPL Products Gain Traction appeared first on The Financial Brand. Founder and CEO Max Levchin hopes to see merchants someday deploy marketing dollars on Affirm payment plans like companies buy Google AdWords.

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Mondel?z Grows eCommerce Business, Emphasizes Local Brands

PYMNTS

Chief Executive Officer Dirk Van de Put said in a conference call with analysts on Tuesday (July 30), that the company is committed to “increasing and optimizing investment” behind its global and local brands as well as channels “to create a solid foundation for future growth.” Nutter Butter, which he said is an “iconic U.S. And its U.S.

Branding 116
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Dine Brands Experiments With Order-Ahead Tech For Dine-In Customers

PYMNTS

Borrowing from the strategy of fast food restaurants, Dine Brands is working on a new order-ahead technology. It’s like converting casual dining to fast food,” Dine Brands CEO Stephen Joyce told The Post. interactive kiosk market was worth $717 million in 2016, the most recent year for which data was available.

Branding 122
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Amazon Debuts Private Label Skincare Brand

PYMNTS

Amazon.com Head of Beauty for Private Brands Kara Trousdale said in the announcement, “Our goal is to help customers spend less time and money searching for the right skincare solutions.” The size of the global beauty and personal care products market will reach $716.6 As it stands, beauty is a big and booming worldwide business.

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