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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. Brand Differentiation Step 1: Build an Employee-Centric Culture. It would do that by using technology, design, and data science to provide a customer experience that would generate its publicity.

Branding 221
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The Rise Of Digital Technology In Retail And Authentication 

PYMNTS

And in technology, digital identity offerings have become more widespread in recent years to serve as alternatives or as a supplement to old-fashioned authentication methods. 17.37B : Amount that brands are projected to spend on advertising on eCommerce sites and apps this year. All this, Today in Data.

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Dine Brands Experiments With Order-Ahead Tech For Dine-In Customers

PYMNTS

Borrowing from the strategy of fast food restaurants, Dine Brands is working on a new order-ahead technology. It’s like converting casual dining to fast food,” Dine Brands CEO Stephen Joyce told The Post. By adding technology, restaurants such as Applebee’s hope to increase spending and bring in younger customers.

Branding 122
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Oracle Retail: Shoppers Value Control In Retail Technologies

PYMNTS

A new study from Oracle revealed that consumers are more willing to engage with brands that offer new retail technology if they are able to exert control over their experience. This signals brands to focus on building a strong foundation to win trust.

Retail 101
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InComm Partners With Welcia To Grow Barcode Payments

PYMNTS

InComm , a global prepaid product and payment technology company, has announced a partnership with Welcia , Japan’s leading pharmacy chain, to launch four mobile barcode payment solutions in its stores. InComm will be integrating its point-of-sale payment technology directly with Welcia.

Payments 211
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CUs Use AI, Cloud-Based Tools To Drive Member Engagement

PYMNTS

The global contactless payment market is projected to reach $18 billion by 2025, in fact, up from $10 billion last year — a nearly 12 percent compound annual growth rate (CAGR). It is easy to see why contactless payments are growing in a time of social distancing and touchless safeguards to prevent spreading the virus.

Tools 276
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The Thread Shop Rolls Out Jimi Hendrix Online Merch Store

PYMNTS

The Thread Shop, which is a music merchandising company from Sony Music Entertainment, provides a number of retail and licensing options via eCommerce, merch tables on music tours, brand tie-ups, tailored designs and events as well as pop-ups. 5G technology is set to compose 15 percent of global mobile connections by 2025 per GSMA.

Online 161