Kohl?s Leans Into Digital During Pandemic Store Closures
PYMNTS
MAY 19, 2020
CEO Michelle Gass said in a Tuesday (May 19) first-quarter earnings call with analysts that the retailer amplified its digital marketing efforts and revised its online site content. The retail executive said home was the most formidable category, with digital sales rocketing over 50 percent for the quarter. billion and $1.75.
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