Report: Social Commerce Market Reaches $89B
PYMNTS
SEPTEMBER 9, 2020
In fact a new report puts the global market for social commerce at $89.4 billion by 2027, growing at a CAGR of 31.4 The potential for this technology to target advertising more tightly than ever, to collapse the length of the funnel between awareness and purchase, and to nimbly respond to changes in the marketing context is obvious.”.
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