A new digital bank needs a new customer service experience
Insights on Business
FEBRUARY 13, 2019
Next is a digital bank, completely disassociated from the Bradesco brand. At IBM Think 2019, Henrique Albuquerque from Bradesco Research and Innovation offered insight into how Bradesco is transforming by focusing their entire business structure around the customer journey. Next was born to complement Bradesco’s strategy.
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