Remove Albuquerque Remove Customer Experience Remove Millennials
article thumbnail

A new digital bank needs a new customer service experience

Insights on Business

At IBM Think 2019, Henrique Albuquerque from Bradesco Research and Innovation offered insight into how Bradesco is transforming by focusing their entire business structure around the customer journey. Instead of departments like IT, they’ve created departments that correspond to a customer’s journey. Hyper-connected journey.