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[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

Perficient

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? podcast , we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a rapidly changing digital-first economy.

Branding 441
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Helping Brands: D2C Brands Tap New Business Models To Shorten 'Time To Commerce'

PYMNTS

The shift to digital commerce has opened up new markets for companies across all verticals and sizes. COVID has put pressure on brands to find solutions for their direct-to-consumer [D2C] strategy,” he said. And everyone, he said, wants to crack the Chinese market. Shortening The Time To Commerce.

Branding 322
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Ideas To Improve Your Bank’s Brand Value Proposition

South State Correspondent

If you want to know if your bank has an alignment problem, ask ten co-workers, ”What is your bank’s brand value proposition? In this article, we look at why getting clarity around your bank’s brand proposition is important and some ideas to consider. market at its peak to about 10% in 1990.

Branding 195
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Regal Software Introduces Bank-Branded B2B Payables

PYMNTS

Unlike solutions on the market today that only offer a handful of ERP integrations and require a manual intervention to complete a payment, RegalPay One offers a bank-branded platform that connects directly to their corporate customers' ERP system," Ed Wertzberger , vice president of solution delivery for Regal Software, said in the announcement.

Software 206
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Why Studying the Past of Digital Marketing is Important – Here’s Why #260

Perficient

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? In this episode of the?award-winning

Marketing 309
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Brand Differentiation – How One Bank Is Producing 132% Profit Growth

South State Correspondent

If your bank struggles to create a clear value proposition and brand differentiation, then we have a case study for you. and became the most valuable bank in Latin America. In 2021, Nubank spent around 4% of revenue, according to their financials, in marketing which is materially below the 7% target for most banks.

Branding 221
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Genesis Motor America Unveils Concierge Car Buying Experience

PYMNTS

To provide a customized guest experience for its clients, Genesis Motor America unveiled its Genesis Concierge service. The assistant then serves as a shopping guide, handling queries about brand models as well as packages, discussing the suite of complimentary services provided and directly working with the retailer. “A

America 141