The Financial Brand

SEPTEMBER 27, 2021

Getting brand right is critical because it is the one thing that sets banks and credit unions apart in a marketplace of similar products. The post Four Hazardous Branding Traps Financial Institutions Step Into appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 32

Branding Banking Trends Analysis Trends 32

The Financial Brand

OCTOBER 18, 2021

The post Inside KeyBank’s New Strategy for Its National Digital Brand appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The superregional tables plans to grow its refi unit into a broad digital loan platform, opting for a full-service niche app. Here's why.

Branding 34

Branding National Strategy Banking Trends 34

The Financial Brand

OCTOBER 6, 2021

The post Banks’ Brand Risk Grows As People Become Numb to Cyber Fraud appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Despite a doubling of identity theft reports, people grow less concerned about the risks, expecting financial institutions to protect them.

Branding 35

Branding Fraud Banking Trends Analysis 35

The Financial Brand

OCTOBER 18, 2021

The superregional transforms an online student loan refinance specialty into a healthcare banking engine by treating it as a digital startup. The post Why KeyBank Changed Course with Its National Digital Brand appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Course 32

Course Branding National Banking Trends 32

The Financial Brand

JANUARY 6, 2022

In times of disruption, branding matters more. Between the pandemic and new competition, financial institutions face a branding challenge. The post High-Risk Branding: Two Financial Institutions Prove it Can Pay Off appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 30

Branding Banking Trends Analysis Trends 30

The Financial Brand

JUNE 24, 2021

Brand decisions are not easy and banks and credit unions often put them off. The post Blueprint for Building a Powerful Banking Brand appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But by following three steps, the path to success becomes clear.

Branding 30

Branding Banking Trends Analysis Trends 30

The Financial Brand

JULY 11, 2021

How industry newcomer Carla Zakhem-Hassan has been blending old and new as the top marketer at the nation's #4 bank. The post Citi’s CMO Talks Branding, Social Stands and the Plus Side of Regulation appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Branding 29

Branding Regulation Banking Trends Analysis 29

The Financial Brand

JANUARY 2, 2022

The post Retail Banking Reflections and Keys to Success for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The best way to prepare for the future is to reflect on the progress and shortfalls of the past.

Retail 43

Retail Banking Trends Analysis Trends 43

The Financial Brand

NOVEMBER 7, 2021

Research on the future of banking finds that most changes in the future of banking will be evolutions of the more recent past. The post 14 Surprising Projections on the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 21, 2021

The latest update of The Financial Brand's Neobank Tracker includes 50+ new digital-only banks from around the globe. The post 52 New Digital Banks Added to The Financial Brand’s Neobank Tracker appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 43

Digital Banking Banking Trends Analysis Branding 43

The Financial Brand

DECEMBER 7, 2021

The post Banking with Soul: 7 Requirements to Succeed in the Experience Economy appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions that combine effective digital solutions with an emotional user experience will stand out in an ocean of sameness.

User Experience 41

User Experience Banking Trends Analysis Branding 41

The Financial Brand

NOVEMBER 21, 2021

The six trends will provide competitive advantages, including increased efficiency, improved experiences and future-proofed business models. The post Six Retail Banking Technology Trends for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Trends 43

Trends Technology Retail Banking Trends 43

The Financial Brand

FEBRUARY 3, 2022

Financial institutions can tap this trend to create engagement and embedded experiences. The post Top Mobile App Trends and What They Mean for Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Trends 43

Trends Mobile Banking Trends Analysis 43

The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

DECEMBER 14, 2021

The future of work in banking will become detached from physical facilities and become increasingly mobile enabled. The post It’s Time to Empower a Mobile Workforce in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Mobile 43

Mobile Banking Trends Analysis Trends 43

The Financial Brand

JANUARY 20, 2022

Not all trends will have equal impact. The post 9 Misunderstood Fintech Trends Impacting Retail Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Others, like embedded finance and DeFi are emerging.

Trends 43

Trends Retail Fintech Banking Trends 43

The Financial Brand

DECEMBER 12, 2021

Shifting consumer habits and the emergence of new technologies has put pressure on financial institutions to improve mobile banking experiences. The post Consumers Demanding Enhanced Features From Mobile Banking Apps appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Mobile 43

Mobile Banking Trends Analysis Trends 43

The Financial Brand

JANUARY 12, 2022

Banks and credit unions have readily embraced 'digital transformation,' but few understand what it entails beyond customer-facing apps. The post Technology Is Only One Piece of True Digital Transformation in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Technology 43

Technology Banking Trends Analysis Trends 43

The Financial Brand

DECEMBER 6, 2021

Smart glasses could be the mobile device of the future, replacing the smartphone as the main way consumers bank and pay digitally. The post The Future of Mobile Banking Beyond Smartphones appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Mobile 43

Mobile Banking Trends Maine Analysis 43

The Financial Brand

NOVEMBER 29, 2021

The post 6 Digital Banking Transformation Trends for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The difference now is that the urgency to move forward quickly is much greater.

Trends 43

Trends Digital Banking Banking Trends Analysis 43

The Financial Brand

NOVEMBER 3, 2021

The post 5 CX Best Practices that Digital Banking Expansion Demands appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Too many financial institutions fly blind when they try to improve the digital experience. Focused research produces key insights.

Digital Banking 43

Digital Banking Banking Trends Analysis Trends 43

The Financial Brand

DECEMBER 6, 2021

But the trend points to greater integration of AI in people's lives. The post The Future of Conversational AI in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Chatbots, with some exceptions, still don't have widespread utility.

Banking Trends 42

Banking Trends Analysis Trends Branding 42

The Financial Brand

NOVEMBER 22, 2021

Skyrocketing adoption of fintech is not only changing the way consumers bank, it’s changing how they live, think, and interact with money. The post Millennials Now Trust Fintechs as Much as Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Millennials 43

Millennials Fintech Banking Trends Analysis 43

The Financial Brand

NOVEMBER 7, 2021

The post Six Big-Data and AI Trends in Banking for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. What financial institutions need to know to create the kind of consumer experience that provides a competitive edge.

Big Data 43

Big Data Trends Data Banking Trends 43

The Financial Brand

AUGUST 3, 2021

The downside of the surge in digital banking is a barrage of increasingly hard-to-detect email scams using trusted bank brands as a disguise. The post The Rising Toll of Phishing Undermines Trust in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 41

Banking Trends Analysis Branding Trends 41

The Financial Brand

AUGUST 22, 2021

Financial institutions must embrace the open banking movement as a path to relationship growth and organizational efficiency. The post Open Banking Transforming Business Models Forever appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

OCTOBER 7, 2021

The post Digital Banking Disruption Has Only Just Begun appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions that plan in anticipation of ongoing disruption will be better prepared for future challenges and competitive opportunities.

Digital Banking 43

Digital Banking Banking Trends Analysis Trends 43

The Financial Brand

OCTOBER 13, 2021

The integration of finance and digital technology has resulted in exponential growth of digital banking and fintech solutions. The post Digital Finance Penetration Surpasses That Of Social Media appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

social media 43

social media Banking Trends Analysis Digital Banking 43

The Financial Brand

JANUARY 2, 2022

Banks and credit unions would do well to understand what's changed. The post Top Gen Z Trends Impacting Banking In The Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Trends 43

Trends Banking Trends Analysis Branding 43

The Financial Brand

JANUARY 5, 2022

Fintechs are making deep inroads in the small business banking market, including lending, forcing banks to up their game. The post Top Trends Transforming Business Banking in 2022 and Beyond appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Trends 41

Trends Banking Trends Analysis Lending 41

The Financial Brand

NOVEMBER 21, 2021

The arguments pro and con provide key insights into banking's future. The post What Does Banking Need More: Customer Experience or Product Innovation? appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 43

Customer Experience Innovation Banking Trends Analysis 43

The Financial Brand

DECEMBER 15, 2021

From BNPL to super apps to real-time trends, payments will send bankers to their pain relievers of choice. The post 7 Major Payment Trends that Will Shake Up Banking in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. But there's also opportunity.

Trends 43

Trends Payments Banking Trends Analysis 43

The Financial Brand

NOVEMBER 23, 2021

Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics. The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 35

Marketing Banking Trends Branding Regional 35

The Financial Brand

OCTOBER 26, 2021

The post The Most Popular Digital-Only Banks in the World appeared first on The Financial Brand - Banking Trends, Analysis & Insights. With new data, financial institutions — both digital and traditional — can see which neobanks can claim to be on top in 66 countries.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

AUGUST 29, 2021

The post Financial Institutions Make Progress Updating IT Infrastructure appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Leaders in delivering modernized digital solutions have the best satisfaction scores and rank highly in both profitability and efficiency.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

FEBRUARY 6, 2022

To succeed, banks and credit unions will need to be proactive, forward-looking, and open to change, as opposed building business models around old paradigms. The post 2022 Trends Reflect a New Era for Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Trends 36

Trends Banking Trends Analysis Branding 36

The Financial Brand

NOVEMBER 14, 2021

The solution lies in product innovation plus an embedded banking model. The post Two Big Trends That Will Change Banking Forever appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Trends 43

Trends Banking Trends Analysis Innovation 43