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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

This transformation promises to bring a plethora of benefits and global brands are now gearing up. In this article, we will explore how banks can leverage RCS, the potential risks and rewards involved and provide an analysis between RCS and SMS. Banks are now putting RCS on their marketing and product development road map.

Marketing 195
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Mastercard acquires data platform SessionM to help brands boost customer loyalty

Bank Innovation

Payments giant Mastercard has acquired Boston-based SessionM, a nine-year-old software company that helps clients improve customer relationships through data analysis. Terms of the deal were not disclosed. Session […].

Boston 170
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Quickly Leverage Marketo Engage

Perficient

Brands need email and marketing automation to help buyers more than ever before. But, if it’s been a while since you talked with them, they aren’t thinking about your brand. Gap analysis in your instance setup. Review and analysis of potential obstacles blocking accurate reporting. Marketo Email Send Quickstart.

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Audit & exam advice: Know your CECL model, stress tests

Abrigo

Institutions must show robust governance,ongoing monitoring, and meaningful analysis of both quantitative and qualitative factors (Q factors). Institutions must show evidence of robust governance, ongoing monitoring, and meaningful analysis of both quantitative and qualitative factors (Q factors).

Analysis 195
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Study: Who Has the Largest Index of Links?

Perficient

In addition to the SEO benefits, getting linked to by third parties is also a great way to build your brand and stay highly visible across the web. Confirm the API level analysis by pulling detailed link data. An essential part of any strong SEO program is having third parties link to your site. You can learn more about that here.

Study 529
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Amazon Gains More Exclusive Product Lines From Outside Brands

PYMNTS

That move comes as Amazon has had trouble wooing some direct-to-consumer brands. Amazon wants “consumer goods companies to create brands exclusively for Amazon after finding that developing them on its own is too costly and time-consuming, according to people familiar with the strategy,” stated a report in The Wall Street Journal.

Branding 145
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DTC Brands See Media Opportunity In Crisis

PYMNTS

If there’s a time to do it, it’s right now,” Jason Wiese , SVP, director of strategic insights for media analysis and research firm VAB, told PYMNTS. “If DTC brands grew up digital,” he noted. Wiese and his team compared the current pandemic to several other crises, man-made or financial, across 100 years and 125 brands.

Branding 131