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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense.

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Deposits, Deposits, Wherefore Art Thou? Juliet’s banker. 

Perficient

Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation. Uses social media and market sentiment analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

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9 Steps to Creating a Content Hub That Converts

Perficient

Some measures you may want to consider are: Awareness and Consideration: Understand how content impacts brand awareness and perception. Measures may include brand mentions, inbound links, ranking keyword universe, and visits. Behaviors: Buying Styles and Hesitations, Social Media and Technology Use. Desired Takeaway.

Google 429
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The Value of Data and 5 Things We’ve Learned From COVID-19

Perficient

Gartner says that in order for companies to innovate “their way beyond the post-COVID-19 world, data and analytics leaders require an ever-increasing velocity and scale of analysis in terms of processing and access to succeed in the face of unprecedented market shifts.”

Data 354
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Feelter Sources, Curates Social Sentiment For Brands

PYMNTS

Social media is fast becoming a significant influence on the path to purchase. Businesses are taking notice and looking for ways to source crowd insights, sentiment and authentic user experiences to leverage the sway social content has over prospective buyers. Feelter scores each relevant social media post.

Branding 107
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Controlling the Narrative: How Financial Services Institutions Can Stay Ahead of Reputational Risk

Perficient

Controlling the Narrative Perficient is providing banks and other firms a way to use modern communications and influencing methods to maintain control of their brand narrative. Uses social media and analytics to assess market sentiment and generate prescriptive insights on threats to brand reputation.

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Corona (Beer) Takes Hit From COVID Naming

PYMNTS

You’re Constellation Brands. One of your leading brands is Corona beer. You’re blowing up on social media for all the wrong reasons. And to top it off, you have a major product extension on the books with millions in media behind it. Someday this will be a marketing case study. About that case study.