The Financial Brand

JANUARY 10, 2022

The success of a bank CMO requires understanding the power of analytics, technology, strategy and agility to drive business results. The post The CMO Role in Banking is Being Disrupted appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Analytics 43

Analytics Banking Trends Analysis Strategy 43

The Financial Brand

NOVEMBER 8, 2021

Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Marketing 43

Marketing Banking Trends Analysis Trends 43

The Financial Brand

JULY 25, 2021

The post 6 Global Megatrends Impacting the Future of Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

AUGUST 18, 2021

The post How Financial Institutions Can Improve Banking for Hispanic Millennials appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions can help (and profit) by stepping in.

Millennials 43

Millennials Banking Trends Analysis Trends 43

The Financial Brand

JULY 25, 2021

The post 6 Global Megatrends That Are Impacting Banking’s Future appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The banking industry requires new perspectives, solutions and business models that reflect the megatrends in other industries.

Banking Trends 43

Banking Trends Analysis Trends Branding 43

The Financial Brand

JULY 30, 2021

The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights. In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional.

Data 43

Data Banking Trends Analysis Trends 43

The Financial Brand

SEPTEMBER 29, 2021

The post What Millennial & Gen Z Business Owners Want from Banks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Startups surged during the pandemic, and like their mostly young owners, they have digital DNA. Are banks and credit unions ready for them?

Millennials 41

Millennials Banking Trends Analysis Trends 41

The Financial Brand

JUNE 21, 2021

Financial institutions must rebuild organizational structures and internal processes to avoid losing the trust of customers. The post Legacy Financial Institutions Losing The Battle For Consumer Trust appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 40

Banking Trends Analysis Trends Branding 40

The Financial Brand

JULY 18, 2021

With digital banking transactions increasing, the need for personalized and contextual experiences becomes essential. The post Increased Digital Banking Interactions Require Greater Personalization appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Digital Banking 37

Digital Banking Banking Trends Analysis Trends 37

The Financial Brand

JANUARY 19, 2022

appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banking prompts many questions, plus people read blogs titled 'Questions your bank doesn't want you to ask.' Preparation is key. The post Is Your Financial Institution Ready for These Tough Consumer Questions?

Banking Trends 37

Banking Trends Analysis Trends Branding 37

The Financial Brand

JANUARY 13, 2022

The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.

Marketing 36

Marketing Banking Trends Analysis Trends 36

The Financial Brand

AUGUST 11, 2021

The most important sources of new businesses and revenue is engaing with customers to build trust, improve experiences and reward loyalty. The post 7 Updated Commonsense Ways to Increase Banking Cross-Sales appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 34

Banking Trends Analysis Trends Branding 34

The Financial Brand

NOVEMBER 23, 2021

The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The bank's CMO reveals key tactics.

Marketing 35

Marketing Banking Trends Branding Regional 35

The Financial Brand

NOVEMBER 16, 2021

The post Tips & Insights on Creating (or Recreating) Brand Buzz in Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community banking has plenty of innovation potential, but often it takes leaving the traditional banking mindset to find the opportunities.

Branding 36

Branding Community Bank Banking Trends Analysis 36

The Financial Brand

SEPTEMBER 27, 2021

Wells Fargo and BofA both retired the position, prompting debate about whether 'chief marketing officer' is endangered or simply evolving. appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The post Why Are So Many Banks Killing the CMO Role?

Banking Trends 35

Banking Trends Analysis Branding Trends 35

The Financial Brand

JULY 30, 2021

The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights. In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional.

Data 32

Data Marketing Banking Trends Analysis 32

The Financial Brand

SEPTEMBER 8, 2021

Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Strategy 31

Strategy Marketing Banking Trends Branding 31

The Financial Brand

OCTOBER 28, 2021

Approached correctly, staffers will offer valuable intel about how well an institution works, as well as what they're hearing from customers. The post Mining for CX Gold: How Financial Institutions Can Engage Employees appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Banking Trends 33

Banking Trends Analysis Trends Branding 33

The Financial Brand

AUGUST 9, 2021

The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. These firms connect with people in a way that builds comfort.

Marketing 31

Marketing Banking Trends Analysis Branding 31

NCR

MAY 24, 2017

What is the most effective way to engage customers – both existing and prospective? It’s a big question for many businesses, and one that drives a lot of marketing strategies.

Marketing 81

Marketing ATM Marketing Strategies Strategy 81

The Financial Brand

JUNE 30, 2021

The post 5 New Insights About How Consumers Make Banking Decisions appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Economic disruptions can create or reinforce 'cognitive biases' that deeply influence banking behaviors. Here's how to address these biases.

Banking Trends 27

Banking Trends Analysis Trends Branding 27

The Financial Brand

SEPTEMBER 22, 2021

The post What Banks Should (and Shouldn’t) Put Into Next Year’s Marketing Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are steps their teams should take when outlining their priorities.

Marketing 23

Marketing Banking Trends Analysis Strategy 23

William Mills

MAY 11, 2016

From my understanding of their offering they let mid to large financial planners/consultants utilize state-of-the-art data tools in real time coupled with NLQ AI for a better customer experience, allowing a financial planner to do a better job for more clients in less time. 01:15 pm 10 Reasons Why Fintech Startups Fail.

Video 40

Video Lending social media Analytics 40

The Financial Brand

JANUARY 23, 2022

The large gap between marketer and consumer perceptions about delivering excellent customer experience shows that financial institutions have much work to do. The post Banks Not Delivering The Experience Consumers Demand appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Customer Experience 36

Customer Experience Banking Trends Analysis Trends 36

William Mills

MAY 11, 2016

Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy? Now showing custom, personalized customer video which I assume is using data analysis combined with automated video production tools. Who is the target audience?

Video 40

Video Mobile social media Data 40

William Mills

SEPTEMBER 7, 2016

Also a pretty good customer experience. Cash flow analysis -. Getting ready to talk about two customer experiences. USAA is a customer and they are known as an innovator. Visual Collaboration Solution” – Acting as the head of customer experience at a fictional bank. Biometrics?

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

DECEMBER 14, 2017

In this analysis, we examine how these once-tiny startups have made it big. We identified four larger areas where these companies set themselves apart — in design, how they launch, the customer experience they build, and how they market themselves — and found that they had stories to tell in all of these categories.

Video 78

Video Branding Company Strategy 78