The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Banking Needs To Prepare For Marketing’s Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 43

Data Banking Trends Analysis Trends 43

The Financial Brand

NOVEMBER 2, 2021

The post 4 Crucial Banking Trends for 2022 Financial Institutions Can’t Ignore appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here are key ways they can hold onto their advantage.

Banking Trends 43

Banking Trends Trends Analysis Branding 43

The Financial Brand

JUNE 21, 2021

The post Legacy Financial Institutions Losing The Battle For Consumer Trust appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions must rebuild organizational structures and internal processes to avoid losing the trust of customers.

Banking Trends 41

Banking Trends Analysis Trends Branding 41

The Financial Brand

SEPTEMBER 16, 2021

In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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User Experience Marketing Customer Experience Banking Trends 40

The Financial Brand

AUGUST 2, 2021

The post Banking Share of Wallet Threatened By Hidden Attrition appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Neobanks and big tech firms are increasingly impacting retention of accounts and lifetime value of long-standing relationships.

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Banking Trends Analysis Trends Branding 36

The Financial Brand

AUGUST 11, 2021

The post 7 Updated Commonsense Ways to Increase Banking Cross-Sales appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The most important sources of new businesses and revenue is engaing with customers to build trust, improve experiences and reward loyalty.

Banking Trends 34

Banking Trends Analysis Trends Branding 34

The Financial Brand

JULY 30, 2021

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional. The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

Data 33

Data Marketing Banking Trends Analysis 33

The Financial Brand

AUGUST 24, 2021

The post People Want More Help Planning for Retirement from Financial Institutions appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Yet they feel less prepared than ever, creating an opportunity for bankers.

Banking Trends 31

Banking Trends Analysis Trends Branding 31

The Financial Brand

OCTOBER 6, 2021

Next-generation management puts more chips on digital for all customers, but sees a critical role for humans on the business-banking side. The post Customers Bank Pursues Branch-Light, High-Tech National Strategy appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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National Strategy Banking Trends Analysis 31

The Financial Brand

FEBRUARY 22, 2016

The 2016 Financial Marketing Trends Report provides analysis of bank and credit union strategies, priorities, budgets and challenges.

Marketing 12

Marketing Analysis Strategy Trends 12

William Mills

SEPTEMBER 7, 2016

Cash flow analysis -. Specializes in digital banking platform. He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. That’s a pretty big statement. Showing comparison of the MX to the 2nd largest – where data is not user friendly.

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