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There’s No Secret Sauce: Put Financial Services Customer First, and You Too Will Grow

Perficient

When I asked Kevin Colletti, a digital strategist at Perficient whose past roles included head of digital strategy at ING (now Voya), what set companies like TD Bank apart from some of its competitors, he said, “It comes down to a few things that fall under what we at Perficient call ‘journey science.’

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There is No Secret Sauce: Put Financial Services Customers First and You Will Grow

Perficient

When I asked Kevin Colletti, a digital strategist at Perficient whose past roles included head of digital strategy at ING (now Voya), what set companies like TD Bank apart from some of its competitors, he said, “It comes down to a few things that fall under what we at Perficient call ‘ journey science.’