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For banks, this means that having a strong mobile presence isn’t an optional extra – it needs to be fundamental to their digitalstrategy. This allows providers to be more proactive in how they deliver both advice and marketing to customers, based on close analysis of their activities.
Banks’ willingness to invest in offering new digital tools ( chatbots and voice technology, for example), seamless connections across digital and physical channels, and a smooth, reliable digitaluserexperience will be particularly significant. Image: mdgomes via iStock.
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The labs aim to help Deutsche Bank evaluate and adopt emerging technologies, develop a culture of innovation, and contribute to the bank’s digitalstrategy. Working with the lab, the Eyevido team was able to conduct eye-tracking studies of Deutsche Bank’s retail banking websites to help improve the userexperience for customers.
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