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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

Banks are now putting RCS on their marketing and product development road map. In this article, we will explore how banks can leverage RCS, the potential risks and rewards involved and provide an analysis between RCS and SMS. RCSs power in the ability to deliver 1:1 marketing and customer support.

Marketing 195
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The Not So “Secret Sauce” of Data Analysis

Perficient

To manage the organizational data effectively, it is recommended to conduct some form of data analysis to assess the current state, make informed decisions to streamline that data and help the growth of the business. For more information on data analysis, contact our experts today.

Analysis 340
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Salesforce Marketing Cloud: Introduction to Email Studio 101

Perficient

Salesforce provides different types of clouds and Marketing Cloud is one of them. Marketing Cloud is a platform that has multiple tools designed for an organization to interact with their customers or potential customers across various channels. Image 01: Home Page of Marketing Cloud. Analysis Builder. Social Studio.

Marketing 482
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Acquia Engage 2020 – Enhancements to the Marketing Cloud

Perficient

With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud , but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

Marketing 294
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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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Examining industries: The importance of industry analysis for financial institutions

Abrigo

How industry analysis can improve your credit risk management Understanding your customers' businesses leads to better loan pricing, structure, and risk management. WATCH WEBINARS Takeaway 1 All businesses perform industry analysis, but financial institutions in particular must know their customers' competitive landscape.

Analysis 195
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How to Use RFM Customer Segmentation Analysis in Banking

South State Correspondent

.” This article explores the methodology and shows you what this analysis means for a typical bank. How RFM Customer Segmentation Analysis Works Recency, Frequency, and Monetary value are each aspect of a customer trait that denotes some value in banking. Which of your customer segments should we market to help stem defections?

Analysis 195