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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

A data-driven approach, backed by consistent analysis of past experimentation results, provides insights into what resonates with your audience. Ultimately, this culture of continuous improvement can lead to improved offerings, more efficient marketing strategies, and, most importantly, increased revenue and growth.

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Building your growth plan: Key metrics to consider - Part 2

Abrigo

In order to reap the full benefit of an online application, it is best to implement a solution that interfaces with the bank’s credit analysis system and streamlines the entire loan application process without duplicative data entry. Prior to finalizing marketing strategy, consider which resources are available and the desired timeframe.

Resources 236
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YouTube Continues to Dominate the Video Results in Google

Perficient

An analysis of how the two algorithms differ. To support the importance of getting links, a Spearman correlation analysis was conducted on our data to determine how links impact the chances of videos ranking in Google and how they would rank. Use the principles outlined above when you begin—or continue—your video marketing strategy.

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Driving Loan Volume Starts With Smart Marketing Strategies

The Financial Brand

Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart Marketing Strategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks

The Financial Brand

The post 3 Marketing Strategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.

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Building your growth plan: Key metrics to consider - Part 4

Abrigo

As the leadership at banks and credit unions craft their plans for growth, there are several key metrics they should consider, such as optimizing their lending funnel , developing the right marketing strategy , and ensuring that they are taking advantage of unique opportunities with a robust credit analysis processes.

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Virtual Reality: 5G Retailers’ Secret Sauce?

PYMNTS

It found “some retailers are using VR to entice users to take a second look at their brands, deploying it first as a marketing strategy to better connect specific visuals with their brands in consumers’ minds, with sales as a secondary component. Last year saw a boom in brands using VR in this way, including U.K. retailers.

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