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How to Use RFM Customer Segmentation Analysis in Banking

South State Correspondent

.” This article explores the methodology and shows you what this analysis means for a typical bank. How RFM Customer Segmentation Analysis Works Recency, Frequency, and Monetary value are each aspect of a customer trait that denotes some value in banking. Which of your customer segments should we market to help stem defections?

Analysis 195
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Examining industries: The importance of industry analysis for financial institutions

Abrigo

How industry analysis can improve your credit risk management Understanding your customers' businesses leads to better loan pricing, structure, and risk management. WATCH WEBINARS Takeaway 1 All businesses perform industry analysis, but financial institutions in particular must know their customers' competitive landscape.

Analysis 195
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The Not So “Secret Sauce” of Data Analysis

Perficient

To manage the organizational data effectively, it is recommended to conduct some form of data analysis to assess the current state, make informed decisions to streamline that data and help the growth of the business. For more information on data analysis, contact our experts today.

Analysis 340
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Bank Credit Risk: A Risk-Return Analysis

South State Correspondent

Each loan would earn the bank the market clearing ROA. The markets (i.e., Here, the analysis gets more interesting; bankers do not seem to make mistakes evenly above and below the line. The post Bank Credit Risk: A Risk-Return Analysis appeared first on SouthState Correspondent Division.

Analysis 195
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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. It involves finding a data management provider that can append contacts with correct information — in real-time.

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A Marketing Tool For Lenders – Our ROI Calculator

South State Correspondent

To effectively differentiate their services, commercial lenders will need to be thought leaders, understand their market and industries, and provide more insightful advisory services. Steps to Using Our ROI Calculator There are five basic steps for lenders to follow in using ROI analysis to help the client make investment decisions.

Tools 195
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How The Market Gets Interest Rate Predictions Wrong

South State Correspondent

In a few short months, stronger economic data (higher GDP, stronger job market, and stubborn inflation) changed the market’s and the Fed’s view on the future path of interest rates. The market and the Fed are now aligning on only one rate cut in 2024 – obviously this will change over the course of the year as the economic data evolves.

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