This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
A data-driven approach, backed by consistent analysis of past experimentation results, provides insights into what resonates with your audience. Ultimately, this culture of continuous improvement can lead to improved offerings, more efficient marketingstrategies, and, most importantly, increased revenue and growth.
Last week, the American Banking Association (ABA) held its annual Bank Marketing Conference in Denver, receiving rave reviews. The theme was – developing your marketing superpowers. Amid the brewery networking, superhero costumes, and fun, some fantastic bank marketing lessons were had, and not just for bank marketers.
Probably the easiest way for institutions to bring in more applications is to set up an online loan application on their website that makes the process easier for applicants, potentially broadens the institution’s reach to new markets and can streamline the process so lenders can handle more applications in the same time.
An analysis of how the two algorithms differ. Excess monetization would lead to a poor user experience and an erosion of market share over time. Ultimately, the relevance and quality score algorithms create as many “satisfied page views” as possible and help preserve Google’s market share in the face of strong competitive forces.
Bank and credit union marketers can put surplus deposits to work (and increase budgets) by effectively mixing four marketing channels. The post Driving Loan Volume Starts With Smart MarketingStrategies appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The post 3 MarketingStrategies Banks & Credit Unions Can Lift From Neobanks appeared first on The Financial Brand - Banking Trends, Analysis & Insights. You don't have to be an agile start-up to put these challenger bank approaches to use. The key is in the execution, which must be consistent.
Much of those specifics are coming from Asia , where South Korea and China are, judging by virtually all reports on the matter, far ahead of other markets when it comes to 5G deployments. ( billion in retail and marketing spend, with revenue from VR retail initiatives expected to increase by 3,000 percent over the next four years.
When it comes to delivering a successful omni-channel marketingstrategy, devising and launching your plans are just the first steps. Just as much time and attention are required to manage your marketing. You must be able to manage your messaging in order to ensure it remains consistent across channels.
It’s a big question for many businesses, and one that drives a lot of marketingstrategies. Achieving this level of personalization and consistency in marketing across all channels is largely dependent on the efficient use of data. What is the most effective way to engage customers – both existing and prospective?
As the leadership at banks and credit unions craft their plans for growth, there are several key metrics they should consider, such as optimizing their lending funnel , developing the right marketingstrategy , and ensuring that they are taking advantage of unique opportunities with a robust credit analysis processes.
This comparison of marketing budgets for over 200 banks looks at asset growth, ROA and ROE, revealing some powerful insights. The post Bank Marketing Budgets: A Strategic Analysis of ROI and Growth appeared first on The Financial Brand.
That will require, however, that such retailers learn to adopt relatively sophisticated digital and mobile marketingstrategies. But as that analysis noted, “for the future, many sources predict that independent dealers would be fewer in number and the surviving units would likely combine into new associations and groups.
Consumers give the protections a thumbs-up, but the changes could negatively impact financial marketingstrategies. The post Don’t Let Apple’s New Privacy Rules Derail Your Bank’s Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Here’s how to adapt.
The firm offers QR code payments technologies, enabling merchants to accept electronic payments, but the firm’s Co-founder and CEO Ashneer Grover told the publication that the company is looking to step into the B2B eCommerce market, “not in an inventory-led manner, but as a marketplace.” ” Lalamove. KyckGlobal.
CxOs are somewhat divided about whether the innovation focus will be on new or established markets. They believe macro-economic factors, technological advances and market pressures will be the three biggest external influences over the next few years. Learn more about IBM Bank Banking & Financial Markets Technology here.
Loyalty is out, the Four Ps useless and tech-driven 'quantum marketing' is in. Here's what financial marketers must know to stay up to speed. The post Mastercard CMO: Why Traditional Bank Marketing Is Failing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
In a digital world, a bad customer experience can undermine marketing, while a great experience can have a positive multiplier impact. The post Bad User Experiences Destroy Great Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The post Machine Driven Marketing: The Future of Ethical AI and Digital Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The promise of artificial intelligence won't be realized if financial institutions don't address issues of data relevance and quality.
The post Innovation and Sheer Marketing Muscle Power Credit Card Battle appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fintechs and neobanks are adding competition with fresh ideas as major players prepare to spend for share.
The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.
Mergers, expansion and more work-from-home policies demand that financial marketing heads help staff work together wherever they are. The post 7 Strategies for CMOs Managing Bank Marketing Teams from a Distance appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
It's a risky move without the marketingstrategy — and chops — to support it. The post Why Some Institutions Dropped ‘Bank’ from Their Brand (and Why Most Shouldn’t) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. A few institutions have abandoned 'bank' in their branding.
Stock markets hit new highs in January and quickly began a long and painful sell-off that has continued into May. High mortgage rates will begin to affect the housing markets. I’m sure you’ll enjoy his insights on the markets and the economy as much as I have. I’m very happy to introduce our guest writer for this quarter.
Their emphasis can be grouped into three broad trends: Using data to know customers, humanizing marketing and optimizing with analytics. The post Financial Marketers Reveal Top Priorities for the Year Ahead appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The post 3 Culture Changes Can Give Any Financial Marketer Fintech-Like Results appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Sharply different approaches distinguish fintechs from established institutions. Yet key principles of startups can be applied by anyone.
The post Data Mastery: The Growing Digital Divide in Financial Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The understanding of data and targeted application of it — not just access to it — will determine financial institutions' ability to compete.
The post How Banks and Credit Unions Are Rethinking Marketing for 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Shifts in where people seek financial information are driving some changes, coming on top of attitudes and practices changed by the pandemic.
The post Financial Marketers Must Rethink Consumer Banking Campaigns appeared first on The Financial Brand - Banking Trends, Analysis & Insights. The pandemic affected how consumers see multiple financial needs. Tools and techniques for promoting services will have to evolve.
When bank and credit union marketers lack the deep pockets of bigger institutions they have to apply brainpower. The post Marketing Smarter on a Community Bank Budget appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The post Why Financial Marketers Should Focus on Customer Loyalty in 2022 appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Banks and credit unions that make every interaction connected, relevant, trusted and human will build loyalty with digital-first consumers.
Part of the reduction is because leaders are giving Chief Digital Officers funds for digitization that used to go to CMOs for marketing. The post 2021 Marketing Budgets Clobbered, But Banking Gets Hammered Less appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The post Google Leaves Cookies on the Table: What Financial Marketers Must Know appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Chrome browser's dominance lets Google call the shots, but evolution away from controversial tracking could get messy.
Financial marketers try to measure every interaction, but there are things they don’t see and can't track. The post Marketers Don’t Know About the ‘Dark Funnel’ (And That’s a Problem) appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Learn the pitfalls and remedies.
The post What Financial Institutions Can Learn from TD Bank’s Marketing Playbook appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Known for its superior branch service, the big regional is rebuilding its brand experience virtually. The bank's CMO reveals key tactics.
This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas.
The post Why Most Financial Institutions Flop When Using Stories for Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. 99% of things banks and credit unions call 'stories' aren't that at all. Real stories have emotional hooks, and require three key elements.
The post 3 Key Steps Banks & Credit Unions Must Take to Step Up Their Marketing appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Financial institutions need to make hefty tech investments to advance their customer experience game — here's how to do it the right way.
The post What Financial Marketers Need to Know About Streaming Video Now appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Spending-conscious Americans are turning increasingly to advertising-supported video services, creating a potentially big opportunity.
Faced with multiple challenges, bank and credit union marketers can become tentative. The post 3 Proven Ways Financial Marketers Can Laser-Focus on the Customer appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Three simple projects can help break the gridlock.
The post Financial Marketers Need To Prepare For The Data Arms Race appeared first on The Financial Brand - Banking Trends, Analysis & Insights. In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer optional.
The post How Small Banks Can Counter Fintech & Megabank Marketing Budgets appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Community institutions are losing share among Millennial and Gen Z segments. Analytics and first-party data can help reverse the trend.
Still widely used, the marketing customer information file (MCIF) is now obsolete. The post One Marketing Automation Tool that Should be Retired from Banking appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Seven steps can help institutions modernize their methods.
Financial marketing experts weigh in on five strategies to effectively grow your financial institution's brand and business. The post 5 Key Strategies to Maximize Your Institution’s Marketing Reach & Impact appeared first on The Financial Brand - Banking Trends, Analysis & Insights.
The post Financial Institution Marketing Is Failing to Curb Customer Outflow appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Consumer attraction to digital banking providers goes beyond ease of use. These firms connect with people in a way that builds comfort.
We organize all of the trending information in your field so you don't have to. Join 23,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content