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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense. Did it work?

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Social Media Lures Credit Card Giants – And Their Advertising Spend

PYMNTS

On social media – specifically, on Facebook. As estimated by Mintel Comperemedia’s data analysis (the data is from Pathmatics), Capital One spent $18.6 As noted in the DMA Response Rate Report, direct mail response rates are 9 percent to a house list, 5 percent to a prospect list and social media had a 1 percent rate.

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Crypto scams & crypto fraud detection for financial institutions

Abrigo

Top 10 crypto scams Crypto scams to watch According to the FTC, the top ten crypto fraud trends to watch are: Investment scams: Investment scams come with "get rich quick" and "no risk" promises, often initiated through social media or online dating apps. In these scams, crypto can be the investment offered or the payment method.

Fraud 195
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Social Media Usage Increases In Q1 Despite Facebook’s Data Scandal

PYMNTS

Despite Facebook’s data scandal with Cambridge Analytica, the number of people that are using social media platforms increased by more than 100 million during the first quarter of 2018. According to an analysis by TheNextWeb , as of the end of March there were 3.3 billion people around the globe using social media.

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What Our Bank Learned From Customer Text Analysis

South State Correspondent

Last week we pulled everything that was said about banks on social media (Twitter, Facebook, and Instagram) and ran it through a text analytics engine to see what we could learn. This was over 1,000 posts, largely retail-focused, where we looked at word choice, subject, sentiment, style and tendencies.

Analysis 150
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Using Ethical AI To Turn Citizens’ Information Into Insight

PYMNTS

The wisdom of crowds, gleaned from social media, can paint a gestalt picture of how a government agency’s, bank’s or retailer’s efforts are being received on the ground, so to speak. And it can also (perhaps), fed through models and analytics, can bolster decision-making for the greater, common good.

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7 Steps to Define a Data Governance Structure for a Mid-Sized Bank (Without Losing Your Mind)

Perficient

Establish a single source of truth Create a glossary that doesn’t read like a legal document Accept that these definitions will change more often than a teenager’s social media profile It’s not perfect, but it’s governance, not a philosophical treatise on the nature of reality.

Data 221