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Your Bank Marketing Roadmap: Transitioning from SMS to RCS

South State Correspondent

In this article, we will explore how banks can leverage RCS, the potential risks and rewards involved and provide an analysis between RCS and SMS. It allows for more interactive and engaging messaging experiences, including features such as group chats, high-resolution images, videos, read receipts and interactive buttons.

Marketing 195
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How Alternative Lending Technology Stays Flexible For SMBs

PYMNTS

Fresh off its acquisition of Finance-as-a-Service technology platform Ario , Thinking Capital is looking toward the future of SMB financing. That was largely behind the acquisition of Ario, whose proprietary data analytics technology can facilitate invoice financing and loans via integrated infrastructure. Flexible Technology.

Lending 289
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Perficient Listed in Two Q3 Forrester DPA Reports

Perficient

Traditional methodologies are being refined to focus on the customer journey and to ensure a seamless, end-to-end user experience. The report examines implementation service providers for their work with DPA technologies. Perficient’s approach to automation focuses on the intersection of process orchestration, RPA, and AI.

Report 340
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Ultimate 5-Step Guide to Transitioning from Google Optimize

Perficient

Among the alternatives, Optimizely stands out for its capabilities in experimentation, user experience personalization, and seamless integration with Google Analytics 4. This data-driven methodology aids in the optimization of your website’s overall performance and future experiments.

Google 419
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Traditional FIs Drive Modernization Through FinTech Pairings

PYMNTS

In a conversation with PYMNTS , WEX Corporate Payment Solutions Senior Vice President of Business and Partner Growth Greg Sassone explored the ongoing build-versus-buy debate within FIs, noting industry partnerships with third-party FinTechs and other technology providers can be an effective strategy to advancing B2B payment offerings.

Fintech 308
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BlackLine Launches New Cloud Modernizing Products

PYMNTS

In addition, there are also new tools to integrate with SAP technology, helping to do away with manual processes and boosting confidence in data integrity and completeness, the release stated. BlackLine also teamed with Capgemini in June to help boost financial advice and accounting capabilities, PYMNTS reported.

Analysis 188
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How 5G Will Shake Up Banking and FinTech?

PYMNTS

As that mobile technology get closer to mainstream introduction, the potential 5G ecosystem for FinTech and mobile banking is gaining clarity. Banks and credit unions are still wrestling with the best ways to deploy mobile technology, and do so in ways that balance security, and safe authentication, and consumer convenience.

Fintech 211